Universities to Study Mass Communication in Malaysia

• Critical thinking

Applying critical thinking techniques can help you identify credibility and dependability in media and research sources. Journalists usually require critical analysis to investigate the sources for a report and to be open to different perspectives on the events.

• Research 

In order to obtain information from many sources and analyse the data to find important data and changes, one needs great research skills if one intends to work as a journalist. Additionally, before sharing findings with the public, a person must possess the ability to critically review all of their information and investigations.

• Communication 

Depending on the career path a person chooses after earning a degree in Mass Communication, having strong verbal and written communication skills is essential for effectively delivering information across a variety of media outlets. This will improve productivity and communication when working on projects with colleagues.

• Adaptability

A skill that allows a person to easily adapt to changing circumstances is referred to as adaptability. Being able to adjust to developments and technology is crucial because the media industry is continuously changing.

• Writing

To ensure that readers understand what is written, it is crucial to identify the audience because it shows what information should be included. To produce engaging content for various media platforms, including social media, websites, marketing, etc, one must have the ability to write persuasively and effectively.

• Teamwork

Teamwork is crucial because it replicates the actual scenarios of collaboration that occur in the media industry, supporting the growth of strong communication skills and a range of ideas. By working together, students can combine their talents and produce more thorough and creative projects that capture the rapid changes in media communication.

• Content creation

Writing, storytelling, and visual communication are just a few of the skills that a company can use to produce engaging content that connects with their target audience. This ability can be used to find a way to convey brand messages to the target market, draw attention, and enhance sales.

• Cultural sensitivity

Connecting and communicating with a wide range of audiences across all levels and cultures is an essential part of mass communication. Therefore, it is important for students to have cultural sensitivity so that messages can be effectively conveyed to the target audience without offending anyone.

• Video editing

In the digital era of today, where video marketing rules the advertising scene, video editing is crucial for mass communication students because it gives them the opportunity to create captivating visual storylines and engaging content. With the help of eye-catching images, effective video editing makes it possible to produce powerful commercials that engage the target audience, build brand awareness, and improve sales.

• Public speaking

Each company needs to participate in PR in some form, whether it’s developing a brand identity, keeping up with corporate relationships, or managing media relations. This will give them the skills they need to effectively communicate messages and represent clients in a clear and professional manner in a variety of settings, which is crucial for anyone who wishes to pursue a career in PR.