Top Universities to Study Mass Communication in Malaysia 2022

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Most people generally have a large misconception of what Mass Communication actually is. Some guess that it is merely about the study of communication, while others believe that it is only about broadcast, journalism, and radio. The reality is that mass communication is an expansive field of knowledge that is involved in everyday lives. In one way or another, every individual participates in the world of mass communication several times a day.

If you have an interest in broadcasting hard-hitting news, creating content for several brands, or perhaps have ideas and messages you want to share through radio or podcast channels, Mass Communication might just be the right course for you!

What is Mass Communication?

First thing’s first, let’s clarify the meaning of the term. Mass Communication (Mass Comm) is often defined as the process of creating, sending, and receiving messages through media channels all at the same time. It is an incredibly wide field that covers news, branding, entertainment, marketing, public relations, and so on. The channels mass communication often travels through are either in traditional media forms such as newspapers, radio, and television or through online channels such as social media. It is an exciting course of study due to its elasticity and how much it has evolved with the development of technology and new media. Especially since the emergence of social media and its prevalence in our current lives, mass communication has never been more fun. It is an essentially creative way messages are communicated through the world!

Different Specialisations in Mass Communication

As I have previously mentioned above, Mass Comm is a broad spectrum. There are several fields in which you can choose to specialise your career in.

Below is a brief overview of the different specialisations in mass comm and the career prospects you have in them.

Specialisation

Description

Career Options

Broadcasting

This specialisation mainly relates to the distribution of audio-visual content to mass audiences. 


Examples of broadcast are televised news, radio stations, or anytime you choose to read a news article online.

  • News anchor
  • TV host
  • Producer
  • Editor
  • Scriptwriter
  • Cameraman
  • Radio host/DJ
  • Podcast creator

Journalism

This involves the collection, preparation, and distribution of news materials. This can either be presented through traditional forums or online. 


Journalism may involve hard news, entertainment, feature articles, or advice columns. 

  • Reporter
  • Editor
  • Videographer
  • Photojournalist
  • Graphic artist
  • Web content manager
  • Producer

Marketing

Marketing is often described as creating value for the customers. In the world of marketing, you would need to capture your customers’ attention and persuade them to choose your products or services over others.


One way in which marketing affects you are the reason why you chose the electronic devices you are using today.

  • Marketing executive
  • Brand manager
  • Content creator
  • Media buyer
  • Public relations officer
  • SEO specialist
  • Social media manager
  • Digital copywriter

Advertising

This is often related to marketing, but it primarily focuses on the promotion and selling of the products.

Advertisement is everywhere. Either at home when you want to watch a video online, or when you go out and find billboards and electronic screens.

  • Digital copywriter
  • Sales executive
  • Public relations executive
  • Advertising agent
  • Advertising 
  • Social media coordinator
  • Marketing researcher
  • Creative director

Public Relations

PR refers to how a company/organization maintains a positive image with the public. This is done through scheduling public appearances, organizing press releases, and managing the bad press. 

  • Public relations executive
  • Social media executive
  • PR and communications executive
  • Brand ambassador
  • Copywriter
  • Lobbyist
  • Manager
  • Program coordinator

For more information on the various specialisations in mass comm, contact us now!

Skills You Need to Study Mass Communication

Given that it is an extensive spectrum of studies, one would need to acquire a set of skills in order to pursue their study in mass communication. 

Below is a list of skills that you would need:

  • Creative thinking
  • Research minded
  • Communication skills
  • Adaptability
  • Confidence
  • Good listener
  • Innovative
  • Strategic thinking
  • Good writing skills
  • Interest in current affairs

General Entry-level Requirements to Study Mass Communication in Malaysia 2022

Different universities may require different sets of criteria for you to pursue a diploma/degree in mass communication. Below is a general overview of the requirements you need to fulfill to get into your foundation or diploma. 

Programme

Academic Qualification

Entry Requirements

Foundation in Arts

SPM/O-Level/Equivalent

5 credits

Diploma in Mass Communication

SPM/O-Levels/Equivalent

3 credits (inclusive of English)

As for studying your bachelor’s in communication, below is a brief look into the general entry-level requirements needed for you to study a degree in mass comm:

Academic Qualification

Entry Requirements

A-Level/STPM

2 Principal Passes (Minimum grade C)

UEC

5 Bs (inclusive of English)

Diploma

CGPA of 2.00 (minimum)

Foundation

Pass (minimum)

Once again, every university has its own respective requirement. To know more about the criteria you need to fulfill to enter your desired university, contact us now!

Top Private Universities to Study Mass Communication In Malaysia

Here is a list of the top private universities for you to pursue a study of mass comm in Malaysia.

#1 INTI International University & Colleges

Programme

Duration

Intakes

Indicative fees*

Diploma in Mass Communication

2 years

INTI International University:

Jan, May, Aug

 

INTI International College:

Jan, Apr, Aug

RM34,482 – RM35,890

Bachelor of Media and Communication

3 years

Feb & Jul

Local students:

RM79,000

 

International students:

RM86,500

Bachelor of Mass Communication (Hons)

3 years

Jan, May, Aug

Local students:

RM64,898

BA (Hons) Mass Communications

3 years

Jan, Apr, Aug

Local students:

RM62,884 – RM75,887

Bachelor of Arts in Communication

4 years

Jan, May, Aug

Local students:

RM82,500

INTI has varying fees depending on which campus you choose. If you want to know more about the programme structure, fees, or entry requirements, contact us now!

#2 UOW Malaysia KDU

Programme

Duration

Intakes

Indicative fees*

Bachelor of Communication (Hons)

3 years

Jan, Mar, May, Jul, Sept, Oct

Local students:

RM72,975

 

International students:

RM85,350

Bachelor of Communication in Media Productions (Hons)

3 years

Jan, Mar, May, Jul, Sept, Oct

Local students:

RM71,905

 

International students:

RM86,580

Bachelor of Communication (Hons) Public Relations

3 years

Jan, Mar, May, Jul, Sept, Oct

Local students:

RM73,660

 

International students:

RM85,940

Bachelor of Creative Industry Management (Hons)

3 years

Jan, Mar, May, Jul, Sept, Oct

Local students:

RM73,965

 

International students:

RM86,880

If you want to know more about the programme structure, fees, or entry-requirements, contact us now!

#3 UCSI University/College

Programme

Duration

Intakes

Indicative fees*

Foundation in Arts (Mass Communication, Psychology, English Language and Communication, Early Childhood Education)

1 year

Jan, May, Sept

Local students:

RM20,630


International students:

RM30,600

BA (Hons) Mass Communications

3 years

Jan, May, Sept

Local students:

RM69,770


International students:

RM82,830

If you want to know more about the programme structure, fees, or entry requirements, contact us now!

#4 IACT College

Programme

Duration

Intakes

Indicative fees*

Diploma in Mass Communication

2.5 years

Jan, Apr, Jun, Aug, Nov

Local students: RM32,000

Diploma in Professional Communication

2 years

Jan, Apr, Jun, Aug, Nov

Diploma in Broadcasting and Film

2.5 years

Jan, Apr, Jun, Aug, Nov

Bachelor of Arts (Hons) Media, Culture, and (3+0) Communication

3 years

Jan, Jun, Aug, Nov

Local students

RM22,600/year

If you want to know more about the programme structure, fees, or entry requirements, contact us now!

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Karisse Hannah 

Journalism and Advertising major. Passionate about reading and writing, and an advocate for the truth.

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