Most people generally have a large misconception of what Mass Communication actually is. Some guess that it is merely about the study of communication, while others believe that it is only about broadcast, journalism, and radio. The reality is that mass communication is an expansive field of knowledge that is involved in everyday lives. In one way or another, every individual participates in the world of mass communication several times a day.
If you have an interest in broadcasting hard-hitting news, creating content for several brands, or perhaps have ideas and messages you want to share through radio or podcast channels, Mass Communication might just be the right course for you!
What is Mass Communication?
First thing’s first, let’s clarify the meaning of the term. Mass Communication (Mass Comm) is often defined as the process of creating, sending, and receiving messages through media channels all at the same time. It is an incredibly wide field that covers news, branding, entertainment, marketing, public relations, and so on. The channels mass communication often travels through are either in traditional media forms such as newspapers, radio, and television or through online channels such as social media. It is an exciting course of study due to its elasticity and how much it has evolved with the development of technology and new media. Especially since the emergence of social media and its prevalence in our current lives, mass communication has never been more fun. It is an essentially creative way messages are communicated through the world!
Different Specialisations in Mass Communication
As I have previously mentioned above, Mass Comm is a broad spectrum. There are several fields in which you can choose to specialise your career in.
Below is a brief overview of the different specialisations in mass comm and the career prospects you have in them.
Specialisation | Description | Career Options |
Broadcasting | This specialisation mainly relates to the distribution of audio-visual content to mass audiences. Examples of broadcast are televised news, radio stations, or anytime you choose to read a news article online. |
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Journalism | This involves the collection, preparation, and distribution of news materials. This can either be presented through traditional forums or online. Journalism may involve hard news, entertainment, feature articles, or advice columns. |
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Marketing | Marketing is often described as creating value for the customers. In the world of marketing, you would need to capture your customers’ attention and persuade them to choose your products or services over others. One way in which marketing affects you are the reason why you chose the electronic devices you are using today. |
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Advertising | This is often related to marketing, but it primarily focuses on the promotion and selling of the products. Advertisement is everywhere. Either at home when you want to watch a video online, or when you go out and find billboards and electronic screens. |
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Public Relations | PR refers to how a company/organization maintains a positive image with the public. This is done through scheduling public appearances, organizing press releases, and managing the bad press. |
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For more information on the various specialisations in mass comm, contact us now!
Skills You Need to Study Mass Communication
Given that it is an extensive spectrum of studies, one would need to acquire a set of skills in order to pursue their study in mass communication.
Below is a list of skills that you would need:
- Creative thinking
- Research minded
- Communication skills
- Adaptability
- Confidence
- Good listener
- Innovative
- Strategic thinking
- Good writing skills
- Interest in current affairs
General Entry-level Requirements to Study Mass Communication in Malaysia 2022
Different universities may require different sets of criteria for you to pursue a diploma/degree in mass communication. Below is a general overview of the requirements you need to fulfill to get into your foundation or diploma.
Programme | Academic Qualification | Entry Requirements |
Foundation in Arts | SPM/O-Level/Equivalent | 5 credits |
Diploma in Mass Communication | SPM/O-Levels/Equivalent | 3 credits (inclusive of English) |
As for studying your bachelor’s in communication, below is a brief look into the general entry-level requirements needed for you to study a degree in mass comm:
Academic Qualification | Entry Requirements |
A-Level/STPM | 2 Principal Passes (Minimum grade C) |
UEC | 5 Bs (inclusive of English) |
Diploma | CGPA of 2.00 (minimum) |
Foundation | Pass (minimum) |
Once again, every university has its own respective requirement. To know more about the criteria you need to fulfill to enter your desired university, contact us now!
Top Private Universities to Study Mass Communication In Malaysia
Here is a list of the top private universities for you to pursue a study of mass comm in Malaysia.
#1 INTI International University & Colleges
Programme | Duration | Intakes | Indicative fees* |
Diploma in Mass Communication | 2 years | INTI International University: Jan, May, Aug
INTI International College: Jan, Apr, Aug | RM34,482 – RM35,890 |
Bachelor of Media and Communication | 3 years | Feb & Jul | Local students: RM79,000
International students: RM86,500 |
Bachelor of Mass Communication (Hons) | 3 years | Jan, May, Aug | Local students: RM64,898 |
BA (Hons) Mass Communications | 3 years | Jan, Apr, Aug | Local students: RM62,884 – RM75,887 |
Bachelor of Arts in Communication | 4 years | Jan, May, Aug | Local students: RM82,500 |
INTI has varying fees depending on which campus you choose. If you want to know more about the programme structure, fees, or entry requirements, contact us now!
#2 UOW Malaysia KDU
Programme | Duration | Intakes | Indicative fees* |
Bachelor of Communication (Hons) | 3 years | Jan, Mar, May, Jul, Sept, Oct | Local students: RM72,975
International students: RM85,350 |
Bachelor of Communication in Media Productions (Hons) | 3 years | Jan, Mar, May, Jul, Sept, Oct | Local students: RM71,905
International students: RM86,580 |
Bachelor of Communication (Hons) Public Relations | 3 years | Jan, Mar, May, Jul, Sept, Oct | Local students: RM73,660
International students: RM85,940 |
Bachelor of Creative Industry Management (Hons) | 3 years | Jan, Mar, May, Jul, Sept, Oct | Local students: RM73,965
International students: RM86,880 |
If you want to know more about the programme structure, fees, or entry-requirements, contact us now!
#3 UCSI University/College
Programme | Duration | Intakes | Indicative fees* |
Foundation in Arts (Mass Communication, Psychology, English Language and Communication, Early Childhood Education) | 1 year | Jan, May, Sept | Local students: RM20,630 International students: RM30,600 |
BA (Hons) Mass Communications | 3 years | Jan, May, Sept | Local students: RM69,770 International students: RM82,830 |
If you want to know more about the programme structure, fees, or entry requirements, contact us now!
#4 IACT College
Programme | Duration | Intakes | Indicative fees* |
Diploma in Mass Communication | 2.5 years | Jan, Apr, Jun, Aug, Nov | Local students: RM32,000 |
Diploma in Professional Communication | 2 years | Jan, Apr, Jun, Aug, Nov | |
Diploma in Broadcasting and Film | 2.5 years | Jan, Apr, Jun, Aug, Nov | |
Bachelor of Arts (Hons) Media, Culture, and (3+0) Communication | 3 years | Jan, Jun, Aug, Nov | Local students RM22,600/year |
If you want to know more about the programme structure, fees, or entry requirements, contact us now!
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Karisse Hannah
Journalism and Advertising major. Passionate about reading and writing, and an advocate for the truth.
