The world around us and life as we know it, is constantly evolving. Think of all the rapid, colossal and even disastrous changes in so many aspects of our lives that took place in the last decade, or better yet, the last year. Today, social media, the internet and digital technologies are woven into every single aspect of our lives- how we communicate, how we socialise, how we entertain ourselves, are all networked through digital technologies.
We have been witnessing the inevitable demise of traditional communication and marketing methods for a while now. With our growing dependence on digital technologies, and with the Covid-19 pandemic, the process has only gained speed. Does it mean that people are no longer reading the news or watching television or listening to music anymore? No. What has changed is the delivery of the content and how we consume the content. We now keep up with current issues and the news through linked articles on our social media platforms, we watch our ‘television’ and listen to songs and podcasts through online streaming services.
The core component of marketing has always been being at the right place at the right time. Marketers need to speak to their audience in their language and meet them where they spend time at. The best, and the perhaps the only logical way to deal with evolution is by building systems around it. The world evolves, technology evolves, and so do the generations. Millennials and Gen Z grew up in the internet age, and are constantly on the lookout for fresh, modern and trendy.
Digital Marketing Specialists have become essential personnel to businesses in all industries, as digital marketing offers many possibilities, options and strategies, that allows businesses to get creative and experiment with various different tactics to cater to these, ever-evolving needs.