Mass Communication Course in Malaysia

Sharing is caring :)

What is Mass Communication?

Mass Communication, or Mass Comm, as many people are more used to calling it, is the process of distributing and exchanging information among a large number of people using mass media. Since technology has improved the efficiency of information delivery, it enables the use of a variety of mediums of communication. Advertising and journalism are two major examples of platforms that we are all familiar with.

As opposed to interpersonal and organisational communication, Mass Communication concentrates on specific tools for delivering information to a large number of people. The primary focus of the study of mass communication is on how the ideas and facts spread widely influence or have an emotional or behavioural impact on those who receive them. Radio, television, social networking, and other channels are commonly used for Mass Communication and are often known as “mediums.”

Mass Communication Major

Major

Description

Broadcasting

The delivery of audio-visual content to broad audiences is the main focus of this major. Radio stations and television news broadcasts are examples of broadcasts.

Journalism

This includes gathering, preparing, and delivering information. This can be explored either online or in more conventional forums. Hard news, entertainment, feature articles, and advice columns are all examples of journalism.

Marketing

The strategic process of promoting and selling goods to a target audience is how marketing is frequently defined. In the area of marketing, you would need to grab the interest of your target audience and influence them to pick your products or services over competitors.

Advertising

Although this is sometimes connected to marketing, its main emphasis is on the promotion and sale of the products. Everywhere you look, whether at home when you watch a video online or outside where you see billboards and electronic screens, there are advertisements.

Public Relations

Public relations (PR) is the practice of keeping a business’s or organisation’s reputation in good standing. Public appearances, news releases, and press management are all used to achieve this.

Skills you need to study Mass Communication

  • Critical thinking

Applying critical thinking techniques can help you identify credibility and dependability in media and research sources. Journalists usually require critical analysis to investigate the sources for a report and to be open to different perspectives on the events.

  • Research 

In order to obtain information from many sources and analyse the data to find important data and changes, one needs great research skills if one intends to work as a journalist. Additionally, before sharing findings with the public, a person must possess the ability to critically review all of their information and investigations.

  • Communication 

Depending on the career path a person chooses after earning a degree in Mass Communication, having strong verbal and written communication skills is essential for effectively delivering information across a variety of media outlets. This will improve productivity and communication when working on projects with colleagues.

  • Adaptability

A skill that allows a person to easily adapt to changing circumstances is referred to as adaptability. Being able to adjust to developments and technology is crucial because the media industry is continuously changing.

  • Writing

To ensure that readers understand what is written, it is crucial to identify the audience because it shows what information should be included. To produce engaging content for various media platforms, including social media, websites, marketing, etc, one must have the ability to write persuasively and effectively.

  • Teamwork

Teamwork is crucial because it replicates the actual scenarios of collaboration that occur in the media industry, supporting the growth of strong communication skills and a range of ideas. By working together, students can combine their talents and produce more thorough and creative projects that capture the rapid changes in media communication.

  • Content creation

Writing, storytelling, and visual communication are just a few of the skills that a company can use to produce engaging content that connects with their target audience. This ability can be used to find a way to convey brand messages to the target market, draw attention, and enhance sales.

  • Cultural sensitivity

Connecting and communicating with a wide range of audiences across all levels and cultures is an essential part of mass communication. Therefore, it is important for students to have cultural sensitivity so that messages can be effectively conveyed to the target audience without offending anyone.

  • Video editing

In the digital era of today, where video marketing rules the advertising scene, video editing is crucial for mass communication students because it gives them the opportunity to create captivating visual storylines and engaging content. With the help of eye-catching images, effective video editing makes it possible to produce powerful commercials that engage the target audience, build brand awareness, and improve sales.

  • Public speaking

Each company needs to participate in PR in some form, whether it’s developing a brand identity, keeping up with corporate relationships, or managing media relations. This will give them the skills they need to effectively communicate messages and represent clients in a clear and professional manner in a variety of settings, which is crucial for anyone who wishes to pursue a career in PR.

Are you eligible to study Mass Communication?

Following are the general entry requirements for the Mass Communication programme:

Academic Entry

Minimum Score

SPM/O-Level

3 Credits

Foundation

CGPA 2.00

Diploma

CGPA 2.00

STPM

CGPA 2.00

UEC

3Bs

A-Levels

CGPA 2.00

Australian Matriculation (ATAR)

50%

IB Diploma

Pass

Note: Universities may have different requirements. To learn more, get in touch with us!

 

English Language Entry Requirements 

Entry Level

Minimum Score

IELTS

6.0

MUET

3

TOEFL

46

Note: Universities may have different English Language requirements. To learn more, get in touch with us!

Mass Communication career option

Following are a few examples of career options you can consider:

  1. News Anchor
  2. TV host
  3. Producer
  4. Editor
  5. Scriptwriter
  6. Cameraman
  7. Radio Host/DJ
  8. Podcast Creator
  9. Reporter
  10. Videographer

Universities to study Mass Communication in Malaysia

1. Taylors University and College

Located in Subang Jaya, Selangor, Malaysia, Taylor’s University is a private institution of further education. Based on the QS World University Rankings, it is frequently considered to be Malaysia’s top private university.

The goal of Mass Communication programme at Taylor’s is to give students the knowledge and skills they need to succeed in the fast-paced media industries of advertising, broadcasting, journalism, and public relations. Students receive training in taking on responsibilities, overcoming obstacles, and successfully communicating in this field that is rapidly changing.

Programmes Offered

Duration

Intake

Indicative Fees (2023)

Bachelor of Mass Communication (Honours)

3 years

Jan, Mar, Sept

Local students: 

RM104,594

International students: USD30,410

Diploma in Communication

2 years

Apr, Aug

Local students: 

RM54,020

International students: USD17,189

For more information on the table presented above, contact us now!

2. INTI International University & Colleges

INTI International University & Colleges are Malaysian private university colleges. Four campuses of the 1986-founded INTI International University & Colleges—INTI International University Nilai, INTI International College Subang, INTI International College Penang, and INTI College Sabah—are now located in Malaysia. 

In partnership with the University of Hertfordshire in the United Kingdom, INTI provides a variety of courses, from a Diploma in Mass Communication to a degree in mass communication. Students who pursue this degree also have the choice of finishing their whole programme in Malaysia or transferring their credits and continuing their education at the University of Hertfordshire in the UK.

Programmes Offered

Duration

Intake

Indicative Fees (2023)

Bachelor of Arts (Honours) Mass Communications 3+0

3 years

Jan, Apr, Aug

Local students: 

RM67,278 – RM80,450

International students: RM67,278 – RM80,450

Bachelor of Media and Communication (3+0)

3 years

Mar, Jul

Local students: 

RM69,725 – RM86,900

International students: RM69,725 – RM86,900

Bachelor of Mass Communication (Hons)

3 years

Jan, May, Aug

Local students: 

RM68,786

International students: RM68,786

Bachelor of Arts in Communication 4+0

4 years

Jan, May, Aug

Local students: 

RM88,260

International students: RM88,260

Diploma in Mass Communication

2 years

Jan, Apr, May, Aug

Local students: 

RM69,725 – RM86,900

International students: RM69,725 – RM86,900

For more information on the table presented above, contact us now!

Note: The listed programmes are only available on certain campuses.

3. UOW Malaysia

UOW Malaysia, formerly known as KDU College and university colleges, is a member of the global network of the University of Wollongong in Australia. However, it has a long tradition of offering affordable, top-quality higher education to Malaysia and the surrounding areas. Glenmarie, Selangor; George Town; and Batu Kawan, Penang, are all home to UOW Malaysia campuses.

At UOW Malaysia KDU, mass communication students can discover their potential and follow their passions while improving their abilities. The syllabus is carefully chosen to keep students updated on evolving industry standards and practices, and its courses are developed with input from experts in the industry.

Programmes Offered

Duration

Intake

Indicative Fees (2023)

Bachelor of Communication (Hons)

3 years

Jan, Mar, May, Jul, Sept, Oct

Local students: RM74,250

International students: RM88,710

Bachelor of Communication (Hons) Public Relations

3 years

Jan, Mar, May, Jul, Sept, Oct

Local students: RM75,275

International students: RM89,000

Bachelor of Communication (Hons) in Media Production

3 years

Jan, Mar, May, Jul, Sept, Oct

Local students: RM71,945

International students: RM86,880

Bachelor of Arts (Honours) in Public Relations

3 years

Jan, Mar, May, Jul, Sept, Oct

Local students: 

Single award – RM58,860

Dual award – RM72,660

International students:

Single award – RM74,190

Dual award – RM87,990

Diploma in Mass Communication

2 years 4 months

Jan, Mar, May, Jul, Sept, Oct

Local students:  RM37,825

International students: RM48,950

For more information on the table presented above, contact us now!

4. UCSI University

UCSI University was one of Malaysia’s first private universities, and it continues to have an impact on the country’s higher education system because of its broad selection of undergraduate and graduate programmes. With campuses in Kuala Lumpur, Springhill (Port Dickson), and Kuching, Malaysia, it has been a fusion of culture and diversity throughout the years thanks to the attendance of students from 110 countries.

Through three professional paths, film and television, journalism, and marketing and communications, the mass communication course at UCSI University prepares students for a future in the media sector. Students become pioneers with outstanding accomplishments when they have an in-depth understanding of the field’s rapidly changing dynamics.

Programmes Offered

Duration

Intake

Indicative Fees (2023)

BA (Hons) Mass Communications

3 years

Jan, May, Sept

Local students:RM69,770

International students: RM82,830

Diploma in Mass Communication

2 years

Jan, May, Sept

Local students:RM29,231

International students:

RM35,739

For more information on the table presented above, contact us now!

5. IACT College

IACT College is currently known as the International Advertising, Communication, and Technology College. It was earlier known as the Institute for Advertising and Communication Training. It is the first institution in Malaysia to be accredited by the International Advertising Association in New York, which was founded by the Malaysian Advertisers Association (MAA) and the Association of Accredited Advertising Agents Malaysia (4As).

The IACT College’s mass communication programme was especially created to assist students in acquiring the skills needed to work with existing and modern channels and technology. Students will gain knowledge in a variety of areas, such as journalism, advertising, photography, videography, and digital media, and they will benefit from the connections the college has with organisations in the media and creative industries.

Programmes Offered

Duration

Intake

Indicative Fees (2023)

BA (Hons) Mass Communication

3 years

Jan, Mar, Aug

Local students:RM42,000

International students: RM42,000

Diploma in Mass Communication

2.5 years

Jan, Apr, Jun, Aug

Local students: RM41,000

International students: RM41,000

For more information on the table presented above, contact us now!

Note: The fee provided for degree is only for 2 years in Malaysia.

Recommended Articles to Read

Contact us to find out more!

Student enquiries:

Call/ WhatsApp: +60182414802

Email: info.my@exceleducation.com.au

For more stories like this, join the Excel Education community on Facebook or follow us on Instagram

Need help with your university application? Connect with us here

Brenda 

Brenda enjoys action, thriller, psychological, and comedy movies as well as TV shows very much. Oftentimes, she really enjoy learning new stuff.

Sharing is caring :)