Noticed how our lives are constantly revolving around mass media? From those television days until the social media today, all of which have greatly influenced our society. Today we’re more aware of the importance of media due to the great connectivity and mass communication that exists around the world.
Mass Communication can be a fun yet challenging field to work in. If you have deep passion in how mass media work, have flair in writing and communication, are adaptive and find joy in producing and editing media materials, then you should consider pursuing mass communication.
What is Mass Communication?
Mass Communication is the study of how many people interact with one another through technology such as social media, television, magazine, newspaper and any other media platforms. By studying Mass Communication program, you will be exposed to learning how to develop a broad range of transferable skills such as communication, analytical and creativity skills.
Students who pursue mass communication degree are taught how to think critically about the influence of media in various areas, such as culture or politics. They learn how to communicate clearly and concisely to help others understand complex information or ideas. They also get to explore and utilise their creativity to producing, writing and editing media materials. Many of the skills students learn in a media studies program can apply to various industries, such as business, public affairs, finance, healthcare and others.
Different type of Specialisations in Mass Communications
There are many type of specialisations under Mass Communications. Below are the common specializations included under Mass Communication program, but not limited to:
Specialisation | Description | Career Options |
Journalism | Journalism is the art of collecting, organizing, and presenting information in a way that’s suitable for public consumption. Journalism work involves writing articles, taking photos, recording audio or video, and conducting interviews. It also involves identifying newsworthy events and stories, analyzing their significance, and communicating them to readers in a clear and concise way that helps them understand the story as it unfolds. |
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Broadcasting | Broadcasting is the process of transmitting information to a broad audience at the same time via an electronic mass communication medium such as television, radio and internet. Broadcasting is used for both entertainment and news purposes, but it can also be used for emergency situations where people need information quickly. |
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Public Relations | Public relations is the practice of managing relationships between a company and its publics. It emphasizes on shaping the way people feel about a company, product, or service. It aims to create positive impressions by making sure that news coverage and other information about the company is accurate and well-presented. Public relations also involve crisis management such as product recalls, environmental disasters, and employee misconduct. |
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Advertising | Advertising is a form of communication intended to persuade people to buy a product or service. Advertisers use various techniques to create ads that attract attention, such as using eye-catching colors and images, asking questions, and using humor. The goal of an advertisement is to get people to remember the product or brand being advertised. |
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For more information regarding the Mass Communication program, contact us now for free consultation.
Skills needed to study Mass Communication
Communication Skill
You need to have the ability to convey information clearly in a way that can help the other person or audience understand or follow whether through social media, in person, on the telephone and in writing. This is done in situations like sharing ideas in meetings, giving presentations to clients and proofreading any written communication, such as reports, proposals and emails.
Analytical skill
Analytical skill is required to think critically about the impacts various forms of media can have on individuals or communities. You will have to collect data and use this information to draw conclusions about how to reach different audiences through media and present your findings.
Research skills
Working as a media professional requires you to keep track of fast-paced markets and be knowledgeable about your clients and their needs. It is essential to keep up with current affairs or trends, and learn about new markets in order to excel in the field.
Creativity
Being creative is crucial in this field because you’ll have to solve problems, communicate ideas, add new perspectives, and tell stories to the public. Your work has to be tailored rightly and creatively according to your target audience.
For more information regarding the Mass Communication program, contact us now for free consultation.
General Entry Requirements for Mass Communication program in Australia
Academic Requirements
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Qualification |
Scores |
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STPM |
Min. 3 Credits |
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A-Levels |
Min. 3 Cs |
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IB Diploma |
Min. 24 points |
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Australian Matriculation |
Min. ATAR 60 |
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UEC |
Min. 6 Cs. |
*NOTE : Different universities may have different entry requirements. For inquiries on specific requirements, contact us now!
Language Requirements
Qualification | Scores |
IELTS | Min. 6.5 |
PTE | Min. 64 |
TOEFL | Min. 87 |
*NOTE : Different universities may have different entry requirements. For inquiries on specific requirements, contact us now!
Top Universities in Australia to study Mass Communication based on Times Higher Education 2022
#1 University of Queensland
Founded in Brisbane in 1909, The University of Queensland (UQ) has 3 campuses and more than 40 teaching and research sites. The university’s high-quality range of undergraduate programs are among the most prestigious in Australia. Students are given access to the most recent and sophisticated disciplinary knowledge as well as industry placements informed by UQ’s world-leading research.
The University of Queensland put students at the centre of the contemporary information society and economy. The core courses of the communication program are designed for students to develop understanding and skills in a number of areas including visual, written, multimedia and spoken and interpersonal communication and in researching and exploring communications.
Programme name | Bachelor of Communication Bachelor of Journalism |
Specializations | Digital Media Public Relations |
Intake | February, July |
Duration | 3 Years (Full-time) |
Indicative Fees (2022) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation.
#2 Monash University
Founded in 1958, Monash University is known to be the largest university in Australia in terms of student numbers. The university is also a member of the Group of Eight, an organisation of Australia’s leading research universities.
With more than 160 partner institutions in more than 30 countries, international media networks, and industry experiences, the university provides a global and multicultural media education. Students are given the opportunity to learn with world-renowned academics, industry experts and practitioners. This includes award-winning writers and producers, television anchors and journalists, creative film and screen directors and social media strategists.
Programme name | Bachelor of Media Communication |
Specializations | Journalism Media Screen Studies Public Relations |
Intake | February, July |
Duration | 3 Years (Full-time) |
Indicative Fees (2022) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation.
#3 University of Sydney
The University of Sydney is one of the world’s leading, comprehensive research and teaching universities. Having leadership at the core of its values, University of Sydney not only produces excellent graduates with great leadership, but also equipped them with essential skills and qualities that will allow them to serve and contribute to society at all levels.
University of Sydney is known to be the forefront of media and communications research and teaching, positioned to respond to the vicissitudes of a media landscape in flux. Students have the opportunity to work with leading business, community and government organisations on interdisciplinary projects, allowing them to gain real-world experience through industrial training and also expand their networks to help them get job-ready.
Programme name | Bachelor of Arts Bachelor of Advanced Studies |
Media and Communications | |
Intake | February |
Duration | 3 Years (Full-time) |
Indicative Fees (2022) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation.
#4 University of New South Wales (UNSW)
UNSW Sydney is one of Australia’s leading institution that are globally recognized for its research, teaching and innovation. The university is also a founding member of the prestigious Group of Eight (Australia).
At UNSW Sydney, students can benefit from work-integrated learning from internships to industry-standard studio spaces and technologies. Students get to develop practical job skills as well as conceptual, strategic, creative, and critical capabilities to help them make an impact in the rapid-evolving media industries.
Programme name | Bachelor of Media |
Specializations | Cinema Studies Communications Journalism Media Studies Public Relations & Advertising Screen Production |
Intake | February |
Duration | 3 Years (Full-time) |
Indicative Fees (2022) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation.
#5 University of Adelaide
Founded in 1874, The University of Adelaide is a well-known public university located in Adelaide, the coastal capital of South Australia.The university has four campuses located throughout South Australia. it is also a member of the Group of Eight association of Australia’s leading research-intensive universities.
The Department of Media under School of Humanities of University of Adelaide equip their students with skills and advanced knowledge across a range of media forms. This is done through the combination of industry focus, theoretical strength and internationally significant research to equip graduates with skills and advanced knowledge across a range of media forms.
Programme name | Bachelor of Media |
Specializations | Social Media and Digital Promotion Immersive Media Visual Design Story Production Digital Humanities Educational Media Journalism Marketing Film Studies Popular Music Sonic Arts |
Intake | February, July |
Duration | 3 Years (Full-time) |
Indicative Fees (2022) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation.
About The Author
Diyanah
Like a river that keeps flowing, like a tree that absorbs and gives back to the soil and air, we stay curious and learning.
