Beyond the Billboards: Degree in Advertising

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What is Advertising?

Ah, advertising, the age-old art of convincing people to buy things they didn’t even know they needed (well, at least not until they laid their eyes on it!). It’s been around since forever, always finding sneaky ways to sway our decisions. Whether it’s email marketing or the magic of Search Engine Marketing, advertising has adapted to the digital era. But let’s not forget the OGs of the game: print, television, and radio ads. They’ve been around for ages, boldly delivering messages right to our eyeballs and eardrums. Nothing quite beats the thrill of receiving a flyer or spotting a creative newspaper insert. Print advertising keeps it personal, making sure potential customers take notice, whether they’re ready for it or not. It’s like a surprise party for your wallet!”

Before the ‘alaaa… beli sebab teracun’ took over, traditional advertising was dominated by the tried and true methods of print, television, and radio ads. These OGs of the advertising game have been captivating audiences for years. But let’s focus on print advertising for a moment because it holds a unique power for businesses. With print, companies can cut through the noise and speak directly to their target audience. Imagine the impact of a well-placed flyer, a creative newspaper insert, or a carefully crafted direct mail campaign. Print advertising is one of the most important forms of advertising for businesses since it can communicate with a specific target group directly. Print advertising stands out and is truly effective due to the personal touch it incorporates. Businesses are able to interact directly with their target audience, ensuring that their message is understood and appreciated. Print advertising stands out in the constantly changing advertising landscape thanks to this distinctive quality.

Types of Advertising

Types of Advertising



Television advertising is a powerful broadcasting technique that enables businesses to showcase and endorse their products or services. Companies can choose from 20-, 30-, or 60-second commercials, although it can be initially expensive. Nevertheless, consistently airing advertisements helps ensure that your brand remains prominent in the minds of customers.


Companies can effectively reach a broader local audience by utilising print advertising, which extends beyond just printed advertisements in newspapers and magazines. This marketing strategy involves various promotional materials such as brochures, directories, and flyers. By leveraging these mediums, businesses can effectively target and engage potential customers within their local communities.


Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial and manifests as a video, article, or editorial.

Direct Mail 

Direct mail advertising is a highly effective approach for reaching customers, utilising a variety of printed materials such as brochures, catalogues, newsletters, and flyers that are directly sent through the post. This strategic marketing method allows companies to precisely target a specific market by leveraging direct mailers and other printed materials. By delivering tailored messages and offers directly to individuals’ mailboxes, businesses can effectively engage with their intended audience and potentially generate higher response rates compared to other advertising methods.


Outdoor advertising, also referred to as out-of-home advertising, is a distinctive form of marketing that captures the attention of consumers beyond the confines of their homes. It encompasses a wide range of promotional activities, including billboards, ads on buses, and displays inside subways, among others. Outdoor advertising serves as a powerful tool to attract the attention of a vast audience, enabling companies to enhance their brand recognition within a specific area. With its ability to reach a diverse range of people in high-traffic locations, outdoor advertising plays a crucial role in boosting brand visibility and creating lasting impressions on potential customers.


Radio advertising is a highly effective broadcast medium that involves the airing of commercials during breaks in programming. Listeners are exposed to these radio ads while driving, doing household chores, or engaging in other activities. This provides an opportunity for individuals to absorb your message and learn about your products or services. Radio ads leverage the audio format to create a memorable and engaging experience, allowing businesses to reach a wide audience and effectively communicate their brand message. Whether it’s capturing the attention of commuters or engaging individuals in their homes, radio advertising offers a convenient and impactful way to connect with potential customers.


Similar to radio commercials, businesses have the opportunity to tap into popular podcasts that align with their target audience. Podcasting provides an engaging platform for consumers to receive advertisements, particularly when hosts incorporate them into their content. In this format, hosts can either read from a script provided by the producers or create their own ad script. This personalised approach adds authenticity and credibility to the advertising message, as it comes from a trusted source. Leveraging podcast advertising allows businesses to reach a dedicated and attentive audience, creating meaningful connections and increasing brand awareness among podcast listeners.


Consumers can be effectively reached through various mobile devices with internet access, such as smartphones or tablets. Advertising on these devices allows businesses to connect with their target audience seamlessly. Mobile ads can appear within mobile apps, on web pages, or across popular social media platforms, offering a wide range of opportunities to engage with specific demographics or target markets.

Paid Search 

PPC advertising is a cost-effective and precise strategy for businesses to reach potential customers. With this approach, companies are charged only when their ads are clicked on. By bidding on relevant keywords related to their business, companies can place their ads on search engines. The positioning of these ads is determined based on the bids made for those keywords. This targeted method allows businesses to maximise their advertising budget and optimise their visibility to the most relevant audience.

Social Media 

Businesses harness the influence of social media advertising to effectively reach and captivate specific demographics with their products or services. Whether it’s on platforms like Twitter, Instagram, YouTube, or Facebook, there are abundant opportunities to leverage this potent digital marketing tool. Regardless of where you navigate online, there is a potential avenue for your business to tap into the vast potential of social media advertising.

What skills are required to study Advertising?

  • Communication

Advertising involves effectively conveying ideas, emotions, and messages to consumers through diverse mediums like TV commercials, magazine print ads, or website banners. As an advertising major, it is important to excel in articulating your thoughts and presenting your findings to peers, professors, and clients during college. A strong ability to pitch ideas and explain your thinking to others is vital for success in this field.

  • Creativity

If you have a talent for generating unconventional and imaginative ideas, and if you enjoy finding innovative ways to bring them to life, then pursuing a major in advertising could be an ideal choice for you. In your advertising classes, you will have the opportunity to put your creative ideas to the test, refining and transforming them into fully realised products or campaigns. If the thrill of spontaneously generating ideas and adapting them excites you, studying advertising in college is a fantastic option to explore.

  • Criticism

Advertising majors must be open to feedback from peers and professors, as ideas may need adjustments or even complete revisions. Flexibility is crucial in this field, as plans evolve continuously and being fixated on a particular approach may hinder progress.

  • Problem-solving

As an advertising major, you will extensively delve into these problems and engage in discussions and practical work to tackle them effectively. If you thrive on continuously facing and overcoming challenges, considering advertising as your major would be an excellent choice.

  • Up-to-date

Being aware of and capitalising on trends is crucial in the field of advertising. Advertising majors should stay updated on industry trends and current news to effectively navigate this dynamic landscape. It is important to not only be interested in engaging ad campaigns and news stories but also to comprehend why certain approaches are successful while others fall short. Understanding the underlying factors that contribute to the effectiveness of advertising strategies is an essential skill for advertising majors.

Are you eligible to study Advertising?

Academic Entry

Minimum Score


CGPA 2.33


CGPA 2.25




GPA 2.20 

IB Diploma


Australian Matriculation (ATAR)


Canadian Pre-University (CPU)


Note: Universities may have different requirements. To learn more, get in touch with us!

English Language Entry Requirements

Entry Level

Minimum Score





Pearson Test of English (PTE)


Note: Universities may have different English Language requirements. To learn more, get in touch with us!

Jobs you can get with an Advertising Degree

Upon completing your Degree in Advertising, you may consider the following careers:

  1. Digital Advertising Executive
  2. Digital Content Creator
  3. Brand Communicator
  4. Marketing Executive
  5. Media Planner
  6. Account Manager
  7. Social Media Executive
  8. Visual Designer
  9. Copywriter
  10. Art Director

Universities to study Advertising in Australia

1. University of New South Wales (UNSW)

Employers and organisations worldwide recognise UNSW Sydney as a teaching and research institution of the highest calibre. UNSW, one of the top 50 universities in the world according to the QS World University Rankings, is committed to producing graduates who are forward-thinking and have a positive impact on the world.

The Bachelor of Media programme at UNSW enables you to develop the specialised knowledge, self-awareness, creative problem-solving, and thinking abilities necessary to excel in the media industry or simply to position you as a more conscious professional so that you may flourish in your second and third jobs, not just your first. You will be able to create a degree that is unique to your interests. Consider specialising in media studies, public relations and advertising, journalism, communications, or screen production. You will gain here both the practical work skills and the intellectual, strategic, creative, and critical talents you need to make a difference in the dynamic and fascinating media sectors.

Programme Offered

Bachelor of Media


  • Cinema studies
  • Communication & Journalism
  • Media studies
  • Public Relations & Advertising
  • Screen production


3 Years


February, May, September

Indicative Fees (2023)

International students: AU$ 123,760

For more information on the table presented above, contact us now!

2. Queensland University of Technology (QUT)

Studying at QUT offers you a world-class education in the heart of Brisbane, a welcoming, modern, and multicultural city. Brisbane is Australia’s third largest city and is known for its vibrant urban precincts, outdoor lifestyle, friendly locals, and natural attractions. With more than 50,000 students, including international students from more than 119 countries, you will feel right at home.

In this course, you will develop a comprehensive understanding of the fundamental advertising principles and strategies. You will learn how to optimise the digital environment, navigate widely used platforms, and effectively apply branding and marketing communication techniques. Moreover, you’ll explore the fundamentals of consumer behaviour, market research, and ethical marketing considerations and gain insights into social enterprises from a global perspective. And in your final unit, Capstone Experience, you apply everything you have learned and work together as a team to create an advertising campaign for a real client.

Programme Offered

Bachelor of Business (Advertising)


3 years


February, July

Indicative Fees (2023)

International students: AU$ 95,400

For more information on the table presented above, contact us now!

3. Royal Melbourne Institute of Technology (RMIT)

RMIT is an innovative university in Melbourne, Australia, one of the most liveable cities in the world. We’re recognised globally for study and research in technology, design, and enterprise. RMIT is a QS 5-Star-rated institution, ranked as one of the world’s leading universities with a strong research record and state-of-the-art facilities and infrastructure.

Art direction, copywriting, and strategy planning/account management are the three main areas of concentration for the Bachelor of Communication (Advertising). The use of critical and conceptual thinking is strongly encouraged. You will learn how to apply these abilities to address marketing issues, draw attention to companies and goods, and create an emotional connection between a company and its target audience. This creative advertising degree combines in-depth understanding of the field with practical expertise in copywriting, art direction, and strategy development.

Programme Offered

Bachelor of Communication (Advertising)


3 years


February, July

Indicative Fees (2023)

International students: AU$109,440

For more information on the table presented above, contact us now!

4. The University of South Australia (UniSA)

The University of South Australia is Australia’s University of Enterprise. It is known for its relevance, equity, and excellence. The University’s renowned researchers are thought leaders, who drive major change in industry sectors across the globe. The institution currently collaborates with more than 2,500 international industry partners. This global collaboration gives rise to new knowledge that is central to global, economic, and social prosperity.

UniSA Business is in the top one percent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 2022. This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations which is important when it comes to advertising. 

Programme Offered

Bachelor of Marketing and Communication


3 years


February, July

Indicative Fees (2023)

International students: AU$102,900

For more information on the table presented above, contact us now!

5. Swinburne University of Technology

Swinburne has secured its place among the world’s leading universities, ranked within the top three per cent of universities globally by QS, Times Higher Education and the Academic Ranking of World Universities (ARWU). Swinburne University of Technology offers several compelling reasons to consider studying there. With its strong reputation and consistent rankings among top universities in Australia and globally, the university provides a high-quality education. 

In order to educate students to respond imaginatively to the digital change of the media sectors, the Bachelor of Media and Communication links industry experience, technological skill, and deep critical understanding in Indigenous, local, and global settings. The degree programme places a strong emphasis on developing lifelong learners who connect professional and technical expertise for a good social impact. The degree enables students to merge critical and strategic thinking, creative practice, and technical expertise to become future industry and community leaders by drawing on contacts and experience from the business world. 

Programme Offered

Bachelor of Media and Communication Majoring in Advertising


3 years


February, July

Indicative Fees (2023)

International students: AU$ 101,760

For more information on the table presented above, contact us now!

For more information regarding the university, programmes offered, entry requirements and fees, contact Excel Education.

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Marketing V.S. Advertising Degrees in Australia

Top 5 Universities to Study Marketing (Hons) Degree in Malaysia 2023

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About The Author

Qasyrina Zahirah

Still figuring out the direction of my life and most of the time life directs me to good foods and beaches 🙂

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