Beyond the Billboards: Degree in Advertising

Types of Advertising

Description

Television

Television advertising is a powerful broadcasting technique that enables businesses to showcase and endorse their products or services. Companies can choose from 20-, 30-, or 60-second commercials, although it can be initially expensive. Nevertheless, consistently airing advertisements helps ensure that your brand remains prominent in the minds of customers.

Print 

Companies can effectively reach a broader local audience by utilising print advertising, which extends beyond just printed advertisements in newspapers and magazines. This marketing strategy involves various promotional materials such as brochures, directories, and flyers. By leveraging these mediums, businesses can effectively target and engage potential customers within their local communities.

Native 

Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial and manifests as a video, article, or editorial.

Direct Mail 

Direct mail advertising is a highly effective approach for reaching customers, utilising a variety of printed materials such as brochures, catalogues, newsletters, and flyers that are directly sent through the post. This strategic marketing method allows companies to precisely target a specific market by leveraging direct mailers and other printed materials. By delivering tailored messages and offers directly to individuals’ mailboxes, businesses can effectively engage with their intended audience and potentially generate higher response rates compared to other advertising methods.

Outdoor 

Outdoor advertising, also referred to as out-of-home advertising, is a distinctive form of marketing that captures the attention of consumers beyond the confines of their homes. It encompasses a wide range of promotional activities, including billboards, ads on buses, and displays inside subways, among others. Outdoor advertising serves as a powerful tool to attract the attention of a vast audience, enabling companies to enhance their brand recognition within a specific area. With its ability to reach a diverse range of people in high-traffic locations, outdoor advertising plays a crucial role in boosting brand visibility and creating lasting impressions on potential customers.

Radio 

Radio advertising is a highly effective broadcast medium that involves the airing of commercials during breaks in programming. Listeners are exposed to these radio ads while driving, doing household chores, or engaging in other activities. This provides an opportunity for individuals to absorb your message and learn about your products or services. Radio ads leverage the audio format to create a memorable and engaging experience, allowing businesses to reach a wide audience and effectively communicate their brand message. Whether it’s capturing the attention of commuters or engaging individuals in their homes, radio advertising offers a convenient and impactful way to connect with potential customers.

Podcast

Similar to radio commercials, businesses have the opportunity to tap into popular podcasts that align with their target audience. Podcasting provides an engaging platform for consumers to receive advertisements, particularly when hosts incorporate them into their content. In this format, hosts can either read from a script provided by the producers or create their own ad script. This personalised approach adds authenticity and credibility to the advertising message, as it comes from a trusted source. Leveraging podcast advertising allows businesses to reach a dedicated and attentive audience, creating meaningful connections and increasing brand awareness among podcast listeners.

Mobile 

Consumers can be effectively reached through various mobile devices with internet access, such as smartphones or tablets. Advertising on these devices allows businesses to connect with their target audience seamlessly. Mobile ads can appear within mobile apps, on web pages, or across popular social media platforms, offering a wide range of opportunities to engage with specific demographics or target markets.

Paid Search 

PPC advertising is a cost-effective and precise strategy for businesses to reach potential customers. With this approach, companies are charged only when their ads are clicked on. By bidding on relevant keywords related to their business, companies can place their ads on search engines. The positioning of these ads is determined based on the bids made for those keywords. This targeted method allows businesses to maximise their advertising budget and optimise their visibility to the most relevant audience.

Social Media 

Businesses harness the influence of social media advertising to effectively reach and captivate specific demographics with their products or services. Whether it’s on platforms like Twitter, Instagram, YouTube, or Facebook, there are abundant opportunities to leverage this potent digital marketing tool. Regardless of where you navigate online, there is a potential avenue for your business to tap into the vast potential of social media advertising.