Beyond the Billboards: Degree in Advertising

Sharing is caring :)

What is Advertising?

Advertising is one of the arts to persuade people to buy something they’ve never felt the need to buy before they saw that advertisement. Today, advertising uses emails and online advertisements. However, traditional forms such as print, TV, and radio ads still have the greatest outcome, for they are the ones directly relaying messages to people. 

Before the onset of social media and web advertisements, traditional advertising through prints, television, and radio were common means of advertisement. All these media have attracted public attention for quite some time. Nevertheless, print advertising becomes especially effective for businesses as it allows them to reach and get in contact with the target audience directly.

Types of Advertising

Types of Advertising



Advertising products through television is one of the stronger ways to promote a target market. The company also has an option to choose between 20, 30, and 60 seconds per commercial. While starting off may be costly, with regular ad showing can make the brand memorable to customers.


With print advertising, businesses can connect with their audience on a personal level. This approach goes beyond just newspaper and magazine ads. It’s about bringing your message to life through brochures, local directories, and flyers. This way, companies can truly engage with the right people drawing in those who might one day become loyal customers.


Native advertising or sponsored content is advertising through media that matches its form and function with the platform on which it appears. Its content may be quite varied; video, article, editorial, but it usually appears in the form of an advertorial. 

Direct Mail 

This method usually is sent through the post office, that delivers marketing messages or offers to customers. It allows companies the opportunity to target the market with specific messages and offers dropped right in the mailboxes. It can lead to better responses compared to other advertising methods.


Known as out of home advertising, for it needs communicating with an audience through messages outside of home—for example, billboards, bus advertisements, and subway postings. This helps brands to improve their brand recognition level within a particular area.


With sound, radio advertisements create a lasting experience in the mind, penetrate, and target an innumerable audience with an effective brand message. Radio ads present a way for the ability to reach commuters or reach people at home with impact since they are very convenient. 


With the podcast, adverts from companies too have a chance to be placed on podcasts that many prefer to listen to. The podcast is a kind of something to be heard with fun while people talk or hear about new things within their favourite shows, especially the person talking on the show that will tell you about them. 


The brand speaks to consumers through ads on their gadgets. Some pop out in certain applications or websites, even in social media feeds which can give a lot of brand exposure opportunities.

Pay-per-click (PPC)

(PPC) advertising is a way for a company to reach out to possible customers. Companies will bid for keywords related to what they are offering so that it may be listed to appear on search engines. This focused strategy aids in reaching the most relevant audience and optimising the cost of advertising.

Social Media 

Social media advertising turned into some sort of revolution in the world of online advertisement. It is becoming more and more popular, and even services like TikTok, Instagram, YouTube, and many others utilise opportunities for this kind of marketing. 

What skills are required to study Advertising?

Communication: Advertising is a form of efficient way to transmit ideas and messages to consumers through various media, like TV, magazines, or websites. This means that advertising is a major that one needs to be good in expressing thoughts in college.

Creativity: Creativity is crucial in the advertising industry as you need to know how to capture consumers attention by delivering it in a unique method. With this method, it has the power to leave a long lasting impression on consumers.

Criticism: Students majoring in advertising should be ready to receive feedback on their ideas from the instructor and peers, as they may have some parts that need shaping up or even be discarded. Flexibility is the key to the magic for plans and could change often in this area.

Problem-solving: You will be wrestling with problems by means of debates and practical work. If you are somebody who loves taking on challenges, then a degree in advertising might just suit you perfectly

Up-to-date: Advertising majors need to stay current on new and changing industry trends, especially considering ways to manage successfully through this rapidly changing field of study. Highly important is the understanding of why some approaches to advertising work and others do not.

Are you eligible to study Advertising?

Academic Entry

Academic Entry

Minimum Score


CGPA 2.33


CGPA 2.25




GPA 2.20 

IB Diploma


Australian Matriculation (ATAR)


Canadian Pre-University (CPU)


Note: Universities may have different requirements. To learn more, get in touch with us!

English Language Entry Requirements

Entry Level

Minimum Score





Pearson Test of English (PTE)


Note: Universities may have different English Language requirements. To learn more, get in touch with us!

Jobs you can get with an Advertising Degree

Upon completing your Degree in Advertising, you may consider the following careers:

  1. Digital Advertising Executive
  2. Digital Content Creator
  3. Brand Communicator
  4. Marketing Executive
  5. Media Planner
  6. Account Manager
  7. Social Media Executive
  8. Visual Designer
  9. Copywriter
  10. Art Director

Universities to study Advertising in Australia

1. University of New South Wales (UNSW)

The University of New South Wales (UNSW) is a public research university known for its brand, UNSW Sydney, located in Sydney, New South Wales, Australia. It is one of the leading founding members of the Group of Eight (Go8), a coalition of Australian research-intensive universities. It is ranked 19th in the 2024 QS World University Rankings.

Students will specialise in a particular area of interest in order to pursue it deeply, building on a solid foundation, with opportunity and flexibility to choose from among the things that interest them the most. Students will be able to choose specialisations such as, Public Relations & Advertising, Communication & Journalism, Screen production and more. 

Programme Offered

Bachelor of Media 

Major in Public Relations & Advertising


3 years


February, May, September

Indicative Fees (2024)

International students: AU$ 138,500

For more information on the table presented above, contact us now!

2. University of Technology Sydney (UTS)

University of Technology Sydney (UTS) is a leading public research university located in Sydney, New South Wales, Australia. UTS is a founding member of the Australian Technology Network (ATN), a leading member of Universities Australia (UA), and a member of the Worldwide Universities Network (WUN).

The Bachelor of Business in UTS is, for instance, the most preferred course in New South Wales (University Admissions Centre, 2023). It is developed in conjunction with some of the leading industry partners, this degree focuses on themes of social justice that will be applicable in your future career. Students can mould their qualifications and even the future career as they think fit and feel they would be one of the most important things for them. 

Programme Offered

Bachelor of Business 

Major in Advertising and Marketing Communication


3 years


February, July

Indicative Fees (2024)

International students: AU$ 134,784

For more information on the table presented above, contact us now!

3. Royal Melbourne Institute of Technology (RMIT)

The Royal Melbourne Institute of Technology (RMIT) is an Australian public research university based in Melbourne, Victoria. It was established in 1887 by Francis Ormond and started as an evening school intended to open courses in art, science, and technology, which were responses to the industrial revolution in Australia. 

Advertising major in RMIT is ranked  ranked #1 in Australia and #5 in the world* in the 2023 QS rankings by subject. The programme is specially designed to include creative ideation, critical reflection, and professional industry knowledge into the making of a contemporary communication specialist who is creative, socially aware, and multi-skilled.

Programme Offered

Bachelor of Professional Communication

Major in Advertising


3 years


February, July

Indicative Fees (2024)

International students: AU$ 112,320

For more information on the table presented above, contact us now!

4. Queensland University of Technology (QUT)

Located in the coastal city of Brisbane, Queensland, the Queensland University of Technology (QUT) is a top Australian public research university. QUT earlier operated with the name “Queensland Institute of Technology (QIT)” since its establishment in 1965, before receiving the royal charter to operate under the status of a university from an Act of Parliament in Queensland in 1988. 

QUT is home to Australia’s first advertising course, led by experienced professionals with over 25 years of industry experience. Students will be able to make the most of the digital environment, moving through the most requested platforms and applying the best techniques in terms of branding and marketing communication. 

Programme Offered

Bachelor of Business (Advertising)


3 years


February, July, November

Indicative Fees (2024)

International students: AU$ 101,100

For more information on the table presented above, contact us now!

5. Curtin University

Curtin University is a leading Australian public research university, located in Bentley, Perth, Western Australia. Formerly, it was known as Curtin University of Technology and also known as Western Australian Institute of Technology (WAIT). The institution got its name after the prime minister of Australia in 1941, John Curtin.

This flexible degree ensures quite an exciting range of majors. With practical orientation in a global context, the degree ensures students can apply this career in any part of the world. It is through project-based activities carried out in collaboration with students from other disciplines that this program will be undertaken, to mirror real industrial setup. 

Programme Offered

Bachelor of Design 

Major in Advertising and Design


3 years


February, July

Indicative Fees (2024)

International students: AU$ 91,404

For more information on the table presented above, contact us now!

For more information regarding the university, programmes offered, entry requirements and fees, contact Excel Education.

Recommended Articles to Read

What Do You Need to Know About American Degree Program (ADP)?

Top Universities to Study Business Degree in the UK

What to Study After SPM? After-SPM Guide

Contact us to find out more!

Student enquiries:

Call/ WhatsApp: +60182414802

Email: [email protected]

For more stories like this, join the Excel Education community on Facebook or follow us on Instagram

Need help with your university application? Connect with us here

About The Author


Brenda enjoys action, thriller, psychological, and comedy movies as well as TV shows very much. Oftentimes, she really enjoy learning new stuff.

Sharing is caring :)