Beyond the Billboards: Degree in Advertising

Types of Advertising

Description

Television

Advertising products through television is one of the stronger ways to promote a target market. The company also has an option to choose between 20, 30, and 60 seconds per commercial. While starting off may be costly, with regular ad showing can make the brand memorable to customers.

Print 

With print advertising, businesses can connect with their audience on a personal level. This approach goes beyond just newspaper and magazine ads. It’s about bringing your message to life through brochures, local directories, and flyers. This way, companies can truly engage with the right people drawing in those who might one day become loyal customers.

Native 

Native advertising or sponsored content is advertising through media that matches its form and function with the platform on which it appears. Its content may be quite varied; video, article, editorial, but it usually appears in the form of an advertorial. 

Direct Mail 

This method usually is sent through the post office, that delivers marketing messages or offers to customers. It allows companies the opportunity to target the market with specific messages and offers dropped right in the mailboxes. It can lead to better responses compared to other advertising methods.

Outdoor 

Known as out of home advertising, for it needs communicating with an audience through messages outside of home—for example, billboards, bus advertisements, and subway postings. This helps brands to improve their brand recognition level within a particular area.

Radio 

With sound, radio advertisements create a lasting experience in the mind, penetrate, and target an innumerable audience with an effective brand message. Radio ads present a way for the ability to reach commuters or reach people at home with impact since they are very convenient. 

Podcast

With the podcast, adverts from companies too have a chance to be placed on podcasts that many prefer to listen to. The podcast is a kind of something to be heard with fun while people talk or hear about new things within their favourite shows, especially the person talking on the show that will tell you about them. 

Mobile 

The brand speaks to consumers through ads on their gadgets. Some pop out in certain applications or websites, even in social media feeds which can give a lot of brand exposure opportunities.

Pay-per-click (PPC)

(PPC) advertising is a way for a company to reach out to possible customers. Companies will bid for keywords related to what they are offering so that it may be listed to appear on search engines. This focused strategy aids in reaching the most relevant audience and optimising the cost of advertising.

Social Media 

Social media advertising turned into some sort of revolution in the world of online advertisement. It is becoming more and more popular, and even services like TikTok, Instagram, YouTube, and many others utilise opportunities for this kind of marketing.