Marketing is a primary field embedded in most companies and brands. If you are looking for a career in a field with diverse and vast learning opportunities, career development possibilities, and room for creativity and growth. You should consider Marketing.
What is Marketing?
You might be asking, but what is Marketing? Here’s our simple way of answering that question – To market something, or Marketing, is an activity related to presenting, advertising and selling a company’s products or services in the best possible way.
Marketing is a broad field encompassing the processes and steps in planning to promote the buying or selling of a product or service. These Marketing processes also include market research, advertising, and customer relationship management. As such, professionals in the Marketing field would be involved in these processes.
The main goal of Marketing is to establish connections, convey the worth of the product, and convince potential consumers to invest, buy, or take specific action towards the product or services offered. An example of Marketing can be seen through the Barbie-core Marketing campaigns during the promotional week of the movie ‘Barbie’ where brands collaborate to develop products to promote the movie, such as the Barbie Xbox console and controllers.
Marketing is an academic pursuit choice to consider because it can provide a versatile skill set that is apparent and integral across various industries and sectors, opening up a wide array of career opportunities. An undergraduate Marketing Degree would be beneficial in fostering these skills as well as establishing networking opportunities.
Types of Marketing
- Digital Marketing
Digital Marketing is a type of Marketing which utilises online and digital channels to carry out Marketing strategies. Digital Marketing can look like the Marketing seen in emails, social media, web-based softwares and applications, as well as multimedia messages as a Marketing channel.
- Affiliate Marketing
Affiliate Marketing is a type of Marketing where third-party affiliated or associated with the brand and business will share revenues as part of their Marketing model. These third-party affiliates can include blogs, companies, publishers, and other businesses. The purpose of Affiliate Marketing is mostly for revenue growth.
- Influencer Marketing
Influencer Marketing is another type of Marketing where businesses or brands collaborate with social media influencers on online platforms to create brand awareness. These influencers can be celebrities, bloggers, media personalities, or even industry leaders.
- Email Marketing
As its name, Email Marketing is a type of Marketing through the use of emails. Email Marketing is a combination of Direct Marketing and Digital Marketing where a business’ products or services are promoted through the use of email.
- Social Media Marketing
Social Media Marketing falls under the umbrella of Digital Marketing where companies or brands utilise social media platforms to build their identity and character in addition to building networks, increasing sales, engaging with customers, and growing their brand.
- Content Marketing
Content Marketing is a Marketing strategy businesses and brands develop and distribute distinctively catered content to current and potential customers. In Content Marketing, there are stages such as awareness and consideration. An example of Content Marketing would be like Spotify’s Spotify Wrapped.
- Search Engine Marketing
Search Engine Marketing is a way of Marketing where companies and brands use paid advertising from search engines, to refine how customers can find the company’s products or services. In other words, these products will be the first to pop up on the page when customers search for products or services through search engines like Google or Bing.
- Print Marketing
Print Marketing is considered a fairly traditional type of Marketing where businesses use physically printed media to promote and advertise products or services and attract consumers. If you’ve seen the billboards on the highways, chances are you’ve seen Print Marketing in action. Some other forms of Print Marketing include direct mail, brochures, catalogues, and banners.
Career Opportunities with Marketing
- Marketing Executive
- Marketing Analyst
- Marketing Assistant
- Social Media Marketing Coordinator
- Digital Marketing Coordinator
- Digital Strategist
- Brand Executive
- Product Marketing Manager
- Advertising Account Executive
- Digital Content Writer
What are the General Entry Requirements for a Marketing Degree in Australia?
Academic Entry
Academic entry | Minimum Score |
STPM | CGPA 2.00 |
Matriculation | CGPA 2.00 |
A-Levels | Aggregate of 6 |
UEC | Average of B4 from best 5 academic subjects |
IB Diploma | 24 |
Australian Matriculation (ATAR) | 55 |
Canadian Pre-University (CPU) | 65% |
Note: Universities may have different requirements. To learn more, get in touch with us!
English Language Entry Requirements
Entry Level | Minimum Score |
IELTS | 6.0 |
TOEFL | 70 |
Pearson Test of English (PTE) | 58 |
Note: Universities may have different English Language requirements. To learn more, get in touch with us!
Top 10 Universities to Study Marketing Degree in Australia
1. Monash University
Monash University is Australia’s largest public higher education learning institution with campuses in Malaysia, Italy, India, and China. Monash, established in 1958, has been placed in the top 100 over different ranking platforms proving their dedication to quality education and renowned research.
Monash University’s Bachelor of Marketing has a comprehensive curriculum aiming to equip students with a combination of technical, practical, and analytical skills crucial in understanding effective Marketing strategies, comprehending consumer behaviours, building social campaigns, among others to ensure graduates excel in their professional Marketing career.
Programme Offered | Bachelor of Marketing |
Duration | 3 Years |
Intake | February, July, November |
Indicative Fees (2024) | International Students: AU$ 156,600 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
2. Macquarie University
Macquarie University is a public higher education learning institution located in Sydney, Australia. Macquarie University was inaugurated in 1964, making it the third university invigorated in the city. Macquarie invests in providing conducive facilities for their students, proven with the fact that it is the only university in Australia with its own metro station on campus.
Marketing related undergraduate degrees, such as the Bachelor of Marketing and Media and the Bachelor of Commerce, offered by Macquarie University provides opportunities for students to enrol in a programme with combined theoretical learning and practical projects, topics exploring contemporary Marketing, recognised professional accreditation, and professional industry experiences to boost employability.
Programme Offered | Duration | Intake | Indicative Fees (2024) |
Bachelor of Marketing and Media | 3 Years | February, July | International Students: AU$ 129,600 |
Bachelor of Commerce Major in: Marketing | 3 Years | February, July | International Student: AU$ 129,600 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
3. Deakin University
Deakin University, founded in 1974, has multiple campuses throughout Australia with four faculties and fourteen schools. Deakin University is ranked among the top 50 young universities in the world offering quality education, excellent employment prospects and memorable university experiences through 150 clubs and societies.
The Bachelor of Commerce from Deakin University enables students to major in Marketing where the curriculum is structured with work-integrated learning and experiential learning programs. This way, graduates are more employable and prepared to step into the professional field of Marketing.
Programme Offered | Bachelor of Commerce Major in: Marketing |
Duration | 3 Years |
Intake | March, July, November |
Indicative Fees (2024) | International Students: AU$ 124,800 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
4. University of South Australia
The University of South Australia, widely known as UniSA, was established in 1873. The University of South Australia is a renowned public higher education learning institution with six campuses located in Australia with recognition from multiple ranking platforms.
The Bachelor of Business (Marketing) at the University of South Australia prepares students with advanced Marketing knowledge, including consumer psychology, to prepare them for the professional field of Marketing. Students of the programme will learn with experts who have advised notable brands such as Mondelez International and Nestle. Not only that, graduates are allowed for a fast-track to Masters package where they can complete an undergraduate and postgraduate degree in just four years.
Programme Offered | Bachelor of Business (Marketing) |
Duration | 3 Years |
Intake | February, July |
Indicative Fees (2024) | International Students: AU$ 108,300 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
5. Edith Cowan University
Edith Cowan University, also commonly referred to as ECU, has three campuses across Western Australia with the first one established in the year 1991. Edith Cowan University was named after the first woman elected to an Australian Parliament. Students can expect industry-relevant courses with integrated placements, fieldwork, practicums, and networking events, during the period of their studies,
Edith Cowan University offers two relevant Marketing degrees aimed to equip graduates with a suite of employable and transferable skills for them to step into the professional Marketing field. These programmes permit students to work with real-world industry contacts, gain practical experience on various media forms, participate in showcases, and join study tours.
Programme Offered | Duration | Intake | Indicative Fees (2024) |
Bachelor of Marketing, Advertising and Public Relations | 3 Years | February, July | International Students: AU$ 106,200 |
Bachelor of Commerce Major in: Marketing | 3 Years | February, July | International Students: AU$ 106,650 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
6. Griffith University
Griffith University is a renowned higher education learning institution known as an influential contributor to education and research in the Asia–Pacific region. Students of Griffith University will benefit from their quality education, welcoming environment with diverse range of student support, alongside the generous range of programmes and scholarships offered.
Griffith University offers a Bachelor of Business degree where students are allowed to choose Marketing as a major. The programme employs a syllabus consulted with industry professionals, and prides itself to be relevant particularly with modern business practices. Opportunities for internships, mentoring, and workshops will be part of the degree to ensure graduates are competent and employable in the competitive job market of Marketing.
Programme Offered | Bachelor of Business |
Duration | 3 Years |
Intake | March, July, November |
Indicative Fees (2024) | International Students: AU$ 100,500 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
7. Murdoch University
Murdoch University, founded in 1973, has six campuses globally and six colleges offering a myriad of courses having features such as flexible study option, personalised education, industrial placements together with a conducive learning environment equipped with world-class facilities.
The Bachelor of Business offered by Murdoch University allows students to major in Marketing. The course employs a professionally relevant curriculum where opportunities to work on industry projects, in industrial training placements, or in simulated environments are available. Environment of teaching is conducive equipped with passionate educators and an encouraging community,
Programme Offered | Bachelor of Business Major in: Marketing |
Duration | 3 Years |
Intake | February, July |
Indicative Fees (2024) | International Students: AU$ 99,000 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
8. University of Wollongong
The University of Wollongong (UOW), situated in Australia, is globally recognised for their impactful research, high quality teaching, inclusive learning environment and employable graduates. Their main campus located in Wollongong is a vibrant city, permitting for their students to revel in picturesque coastal scenery while studying.
University of Wollongong’s Bachelor of Business (Marketing) has an industry-relevant curriculum where students will learn business theory oriented with real-world examples alongside practical experience and professional connections. Previous graduates of the Bachelor of Business (Marketing) programme have undergone internships with KPMG, Mercer, and Accor Hotels. Graduates can also enrol in a postgraduate business Master’s degree where you can graduate the postgraduate degree in one year.
Programme Offered | Bachelor of Business (Marketing) |
Duration | 3 Years |
Intake | February, July |
Indicative Fees (2024) | International Students: AU$ 97,344 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
9. Western Sydney University
Western Sydney University, or WSU, is a notable public higher education learning institution in Australia with thirteen campuses located in Sydney alone with global campuses in Indonesia and Vietnam. The Western Sydney University, established in 1989, values the pursuit of knowledge and has recognition from various ranking platforms.
The Bachelor of Business from the Western Sydney University allows students to take up a Marketing major. The syllabus of the Marketing major, is designed to cater to the dynamic field of Marketing. Students will work on industry-based projects and case studies as well as take on roles across numerous related Marketing organisations. Graduates of the programme satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.
Programme Offered | Bachelor of Business Major in: Marketing |
Duration | 3 Years |
Intake | March, July |
Indicative Fees (2024) | International Students: AU$ 95,784 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
10. Kaplan Business School
Kaplan Business School was initially a small institution catering a few hundred students but has since then grown into a multi-campus institution located across five states in Australia. Kaplan Business School honours a teaching approach which are more workshop-style instead of formal lectures and tutorials
The Bachelor of Business (Marketing) offered by the Kaplan Business School has goals of developing Marketing graduates who are competent and employ critical thinking to analyse Marketing issues, responsible in sustainable, ethical, and legal practices in the Marketing process, and innovative in generating Marketing solutions for business problems.
Programme Offered | Bachelor of Business (Marketing) |
Duration | 3 Years |
Intake | March, July, September, November |
Indicative Fees (2024) | International Students: AU$ 62,400 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
For more information regarding the university, programme offered, entry requirements and fees, contact Excel Education.
About The Author
Hannah Hir
Hannah appreciates various art forms, especially Asian literature, film and music. Most of her favorite Malaysian kuihs are green-coloured.
