Marketing is one of the most exciting courses you can study with tons of job opportunities in every sector you can think of. A marketing team is a primary part of every company or brand. To put it in a fancier way, the doors a marketing degree will open for you is endless.
However, before pursuing any degree it is important to ponder over whether it is the right course for you. Down below, we have provided for you, all the answers you might need to answer this question.
What is Marketing?
Marketing is basically about the communication of a brand and the value of its products or services to consumers and customers, for the purpose of selling the product or service. The ultimate goal of marketing for any brand is to boost sales.
In the past, marketing was done through word of mouth and it all depended on who could shout the loudest and was the most persuasive. To this day, the theory behind marketing remains the same, however the methods have changed immensely considering the digitalization of the world.
Why Study Marketing?
To answer the question of whether you should pursue a career in marketing, you should ask yourself a series of sub-questions.
- Is Marketing right for you?
Just as any other career, marketing is not for everyone. You need to possess a set of qualities that match with the skills you need to become a successful marketer. Although marketers do come from different backgrounds, there are some personality traits they tend to have in common;
- Creative and self-motivated
- Persuasive and approachable
- Able to work in a team
- Detail-oriented and efficient
- Able to make last minute changes
- Able to be both a leader and a follower
- Up To-date on trends
- Able to understand customer needs
The list of course doesn’t end here, but now you have an idea of the basic qualities you need to possess.
- Is it a career you will enjoy?
A typical marketing job involves data collecting, budgeting and developing marketing strategies. The aspect of marketing that most people find exciting however is, coming up with creative marketing campaigns. You must have come across successful marketing campaigns by big brands such as Nike. For example, Nike’s “Find Your Greatness” Campaign, which was focused on identifying with the inner athlete in you, since most of Nike’s customers are not professional athletes, rather normal people who are into sports wear.
As a marketer, coming up with engaging and thought provoking campaigns like this will be a big part of your job. Whether you find this enjoyable or not however, really depends on you.
What Will You Study in a Degree in Marketing?
Marketing covers a variety of areas ranging from advertising to market research and business administration. This will help you further your studies in areas such as business and advertising, which is why it is an attractive course for many students.
Listed below are the main subjects you will cover in a marketing degree:
- Principles of Marketing
- Consumer behaviour
- Business Law
- Integrated Marketing Communications
- Market Research
- Services Marketing
- Retail Marketing
What are the Career Opportunities for a Marketing Graduate?
Marketing graduates do not have any difficulty thriving in different industries, if they have the right mindset and ability to adapt and learn.
Listed below are some of the common career opportunities for marketing graduates:
- Marketing Executive
- Brand Executive
- Customer Relations Associate
- Business Development Executive
- Market Researcher
What are the General Entry Requirements for a Degree in Marketing?
GCE A Levels or Equivalent | • Minimum 6 points in 3 subjects, where A*=6, A=5, B=4, C=3, D=2, E=1 |
International Baccalaureate Diploma Program (IBDP) | • 26 |
ATAR | • 66.5 |
UEC | • 14, maximum 10 subjects. (Where A1=8, A2=7, B3=6, B4=5, B5 =4, B6=3, C7=2, C8=1) |
*The requirements may vary among universities, for inquiries on other entry requirements, contact Excel Education.
What are the English Language requirements for international Students?
IELTS | 6.5, with no individual band score less than 6.0 |
TOEFL (Internet Based Test) | Overall 79-93, writing 21 |
TOEFL (Paper Based Test) | 550 |
Pearson (PTE): | 58-64 |
*The requirements may vary among universities, for inquiries on other entry requirements, contact Excel Education.
Top 10 Universities to Study a Degree in Marketing in Australia
1. University of Melbourne
University of Melbourne is ranked as the no.3 university in Australia and no.41 in the world according to QS World University Ranking 2021. Under Bachelor of Commerce with a major in Marketing, you will be studying the core subjects that are prerequisites for a Marketing major during the first two years followed by marketing subjects in the final year.
With this major, you will learn the fundamentals of advertising, product and brand management, strategic marketing, market research, relationship marketing, global marketing, electronic marketing and buyer behaviour.
Course Details
Program | Bachelor of Commerce (Marketing) |
Intake | February | July |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
2. University of New South Wales (UNSW)
UNSW offers a marketing major under Bachelor of Commerce in addition to a range of other bachelors programs as well. In this degree, you will be studying the basics of commerce in the first year and more specialized core subjects of your major (marketing) in the second and third year.
At UNSW, you will also be able to access a suite of experiences such as internships, network and events, and global opportunities through UNSW’s “Career Accelerator” which will help build your professional skills.
Course Details
Program | Bachelor of Commerce (Marketing) |
Intake | February | May | September |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
3. Monash University
From understanding buying behaviour to creating social campaigns, you’ll acquire a mix of technical, practical, and analytical skills with Monash University’s Bachelor of Marketing program. In this course, you will be studying the foundation of business knowledge followed by specialist discipline knowledge of marketing.
You’ll also take a capstone unit that will consolidate the information and skills you’ve gained over your specialisation’s study and provide you experience in multi-disciplinary processes and decision-making.
Course Details
Program | Bachelor of Marketing |
Intake | February |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
4. University of Technology Sydney (UTS)
UTS’s Marketing major offered under the bachelor of business is a perfect mix of business knowledge and marketing knowledge you need to have to start your career as a marketing professional.
This Marketing major helps students get a thorough grasp of marketing so that they can use marketing concepts and tactics to achieve organisational growth. It teaches students how companies can increase their performance by developing practical marketing capabilities and key abilities for implementing marketing-oriented initiatives.
Course Details
Program | Bachelor of Business (Marketing) |
Intake | February | July |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
5. University of Wollongong (UOW)
UOW’s Bachelor of Commerce (Marketing) also starts with a foundation year to cover the basics of business, giving students an understanding of the issues organizations face today. From the second year onwards, you will be focusing on specialized subjects of marketing that will help you develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.
Course Details
Program | Bachelor of Commerce (Marketing) |
Intake | February | July |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
6. Queensland University of Technology (QUT)
With QUT’s Bachelor of Business in Marketing program you will be learning from industry professionals from various fields of marketing. Students are also offered opportunities for work placements in different industries. Graduates of this course will be eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
You can also major in Marketing under QUT’s new Bachelor of Business – International degree, which includes one year of compulsory overseas studies.
Course Details
Program | Bachelor of Business (Marketing) |
Intake | February | July | November |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
7. Griffith University
Griffith University’s Bachelor of Business in Marketing teaches you the new skills, new values, and new opportunities relevant for the new economy and modern business. You will also be studying more focused marketing units later on this degree. Moreover, students will also benefit from Griffith Business School’s 150 industry partners through internships and workshops.
With this degree you may be eligible for membership from Australian Market Institute and Australian Market and Social Research Society.
Course Details
Program | Bachelor of Business (Marketing) |
Intake | March | July | November |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
8. University of South Australia (UniSa)
University of South Australia is a global leader in Brand Management research and accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies. With UniSa’s Bachelor of Business in Marketing you will explore the fascinating world of consumer psychology and scientific laws of brand growth from professionals such as advisors of P&G, CBS and Nestle.
In addition to this, students are offered real-world experience as part of their studies through an internship, student exchange or mentorship opportunity.
Course Details
Program | Bachelor of Business (Marketing) |
Intake | February | August |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
9. Western Sydney University
Western Sydney University’s Bachelor of Business in Marketing allows students to start their major (marketing) in the first year of the degree itself, allowing students more flexibility. This degree offers a mix of theory with real world industry projects and experiences.
You will also be gaining industry specific accreditations from Australia’s leading institutions.
Course Details
Program | Bachelor of Business (Marketing) |
Intake | March | July | November |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
10. Kaplan Business School (KBS)
KBS’s Bachelor of Business in Marketing equips students with the foundational knowledge and practices within the field of marketing and helps students acquire workplace skills in research, problem-solving, innovation, optimisation and strategy. You will also be getting first-hand real world experience through the internship modules offered in the final year of the degree to prepare you for the working world.
Course Details
Program | Bachelor of Business (Marketing) |
Intake | March | July | September + November |
Duration | 3 Years (Full time) |
Indicative Fees | Contact Excel Education |
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