Marketing is the study and management of exchange relationships. It is a business process in which companies create, communicate, deliver, and exchange their product or service with their customers, partners, and society at large. Learning and comprehending marketing is advantageous because the concept of marketing is versatile and applicable in a variety of industries as long as it is involved in business.
Marketing allows you to gain a better understanding of the marketing process and structure, develop a viable marketing plan, understand marketing analytical tools, and make strategic marketing decisions based on statistics, trends, demand and supply, and business environments.
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