What is Marketing?
Marketing is the study and management of exchange relationships. Marketing is a business process which companies took action to create, communicate, deliver and exchange its product or service to customers, clients, partners, and society at large. Learning and understanding marketing is beneficial as the concept of marketing is versatile and viable in multiple industries, as long as it is involved in business.
Through Marketing, you are able to have a clearer insight into the marketing process and structure, learn the development of a feasible marketing plan, understand the analytical tools for marketing, and able to make strategic marketing decisions based on the statistics, trends, demand & supply, and business environments.
The Degree in Marketing programme usually takes 3 years to complete, required to complete a final year project and undertake a semester-long internship.
Are you a born marketer?
Able to communicate well with people
In marketing, interaction with people is unavoidable, majority of the marketing activities requires you to directly or indirectly communicate with stakeholders in order to develop trust towards the brand and understanding their satisfaction and behavior.
Strong sense of market awareness
If you are often interested in brands and trendy items, this will put you on a great spot in learning marketing. The ability to understand and predict any upcoming events and trends are crucial and advantageous as it enables you to develop a viable plan and seize the opportunity.
What to expect when you finished?
Opportunities to explore various kinds of industry
The role of a marketer is to assist in developing brand recognition, promote the core value of products or services through advertising, personal selling, and etc. Obtaining a Marketing (Hons) Degree allows you to have the versatility and flexibility in handling and adapting to multiple fields to seek for opportunities.
Persuasive communication and presentation skills
Marketing is arguably involved in pursuing people to make purchases on the goods or services which require good skill in delivering persuasive messages. Other than that, countless presentations also included in Marketing (Hons) Degree to train your communication skills and bravery.
|Bachelor’s degree in Marketing (3 Years)||
Marketing (Hons) Degree offers a wide range of subjects that tackled on the very aspects of marketing as well as law and finance. These are the few major subjects that included in Marketing (Hons) Degree:
- Business Law
- Principles of Marketing
- Marketing Research
- Consumer Behaviour
- Integrated Marketing Communications
- Digital Marketing
- Strategic Marketing
- Marketing Management and Metrics
Careers Option for Marketing
- Advertising and Promotions Specialist
- Customer Relationship Associate
- Business Development Executive
- Brand Executive
- Marketing Consultant
- Marketing Executive
- Public Relations Executive
1. Segi College Subang Jaya
Segi Subang Jaya was established in January 2006, located near the Summit Shopping Complex. It holds a maximum capacity of 6,500 students, housed with decent equipment and facilities. Able to access play area with ping pong and pool on the 1st floor, auditorium on 2nd floor. Public transportation (MRT) located at the back of Segi Subang, providing convenient travel for students.
General Intake: February and September
Indicative fee of 3-years Marketing Degree (2019): RM48,050
2. Taylor's Lakeside Campus
Taylor’s Lakeside Campus achieved ‘Tier 6: Outstanding’ rating in the Discipline-Based Rating System and it is under Taylor’s Education Group as a member. The University offers a wide range of programmes for pre-university to postgraduate which covered astonishing amount of courses including Architecture, Bioscience, Pharmacy, Law, Culinary, Business, Sciences, Education, Communication, and etc.
General Intake: March and August
Indicative fee of 3-years Marketing Degree (2019): RM99,900
3. Sunway University
Sunway University was owned by the Jeffrey Cheah Foundation and also as one of the members of the Sunway Education. It was established at Subang in 1987, offering programmes at both undergraduate and postgraduate level which can be categorised into 6 schools: Business, Science & Technology, Arts, Mathematical Sciences, Hospitality, Interdisciplinary Studies). The University also ranked 5 star in the QS Stars Rating System 2018.
General Intake: January, March & August
Indicative fee of 3-years Marketing Degree (2019): RM85,700
4. Monash University
Monash University was recognized as the first foreign university in Malaysia, originated from Australia. Able to achieve as 59th rank in the QS World Ranking 2018/2019. It is located at Bandar Sunway, Subang Jaya. The campus is able to home estimated 7,000 students, offering a variety of courses from undergraduate to postgraduate which covering the Business, MBBS, Pharmacy and Engineering subjects.
General Intake: February
Indicative fee of 3-years Marketing Degree (2019): RM111,300
5. UCSI University
UCSI University is one of the private universities that emerging rapidly in Malaysia. Initially, the University was founded by Dato’ Peter Ng, with numerous campus in Kuala Lumpur, Terengganu, and Sarawak. Ranked as 481th place in 2019 QS World University Ranking.
General Intake: January, May and September
Indicative fee of 4-years Marketing Degree (2019): RM52,200
About post Author
I am a freelance commercial content writer and student of SEGI College studying Bachelor of Business with a major in Marketing. I love to travel and enjoy ‘Me’ time with a cup of coffee in a quiet cafe.