What is Mass Media?
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. They include newspapers, magazines, television, and radio among the traditional media of mass communication, and also the internet, social media, and streaming services among the digital media. Mass media is the mechanism that transmits information, entertainment, and advertisements to a diverse audience that is an integral part of shaping public opinion.
What is Social Media?
On the contrary, social media is a wide range of online sites and applications that are designed to bring convenience in digital communication, content sharing, and building up community among the users. An interactive platform for people to create, share, exchange, and comment on information and ideas through virtual communities and networks. Facebook, Twitter, Instagram, and LinkedIn are some of the platforms that represent the diversity of the most widely used social media.
Difference between Mass Media and Social Media
Mass Media | Aspect | Social Media |
Primarily one-way | Medium of communication | Interactive and two-way |
Produced by professionals and organisations | Content creation | Created by both professionals and users |
Targeting a mass audience | Reach | Highly targeted, can be global or niche depending on the type of content |
Limited to consumer feedback | Engagement | Direct engagement through comments, likes, and shares |
Influences public opinion and cultural norms through mass consumption | Impact on public | Facilitates community building and niche interests; can rapidly spread information and misinformation |
Common jobs in Digital Media and Communication industry
After graduating with digital media and communication degree, following are the few options you can consider that is related to your degree:
- Digital marketer
- Media planner
- Media buyer
- Social media specialist
- Public relation specialist
- Content writer
- Editor
- Graphic designer
- SEO specialist
- Curator
- User Experience Analyst
The average annual salary for a digital marketer is £28,089 in the UK. This can be different depending on where you plan to work.
General entry requirements to study Digital Media and Communication in the UK
Academic Entry
Academic Entry | Minimum Score |
A-Levels | Grade CCC / BCD |
IB Diploma | 24 |
UEC | 5 subjects with an average of grade B5 |
STPM | 3 Principal Passes |
Matriculation | GPA 3.0 |
Australian Matriculation (ATAR) | 70 |
Canadian Pre-University (CPU) | 6 passes |
Note: Universities may have different requirements. To learn more, get in touch with us!
English Language Entry Requirements
Entry Level | Minimum Score |
IELTS | 6.0 |
TOEFL | 60 |
Pearson Test of English (PTE) | 64 |
SPM 1119 | C |
Note: Universities may have different requirements. To learn more, get in touch with us!
Top Universities to study Digital Media & Communication in the UK
1. University of York
The University of York is a public research university established in 1963 and located in York, England. It is one of the universities with excellent academics while also in the research field at the same time. University of York consistently ranks among the top universities in the UK including being part of the Russell Group, N8 Group, and White Rose University.
Students will study in detail how the transformational phenomenon works and what changes it is bringing about in communication, culture, and society. Each of these changes is evaluated against the broader framework of media, culture, and communication. The power of these capabilities can force participants to grasp and deal with digital transformations immediately. The curricular coverage includes an array of subjects in the areas of digital media, culture, and communication, from personal identity issues to organisational dynamics.
Programme Offered | BA (Hons) Digital Media, Culture and Communication |
Duration | 3 or 4 years |
Intake | September |
Indicative Annual Fees (2024) | International Students: £23,700 |
Disclaimer: A 4-year study duration includes industrial/professional placement.
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
2. Coventry University
Established in 1843 as Coventry School of Design, Coventry University has had a rich history over a century and has since developed into the pivotal institution in the UK’s educational arena plus officially gained university status in 1992. It is currently the fourth largest university and is expanding at the quickest rate in the UK.
Throughout the studies, media will therefore be visited through research, live projects, and immersive experiences as well as conventional academic essays—on a wide variety of multimedia platforms such as podcasts, blogs, social media, video, and audio-visual content. The curriculum is designed to assess the needs for contemporary developments in media and communication studies, at the same time equipping students to develop, in turn, flexible and creative practices required by industries.
Programme Offered | Media and Communications BA (Hons) |
Duration | 3 or 4 years |
Intake | September |
Indicative Annual Fees (2024) | International Students: £19,850 |
Disclaimer: A 4-year study duration includes industrial/professional placement.
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
3. Middlesex University London
Middlesex University, London, founded in 1973, has grown into a distinguished institution recognized for its inclusive and innovative approach to higher education. From its early days as a polytechnic to achieving full university status, Middlesex University has expanded its influence both in the UK and internationally, becoming a hub for students from across the globe.
The programme will cover the theoretical learning put into practice when it comes to students’ discipline of study. Applied components of the course will involve video production following state safety measures, web design with HTML programming, and data visualisation with smart environment techniques. Students will also learn to manage and analyse social media platforms with a focus on APIs and other resources useful to extract and analyse social data.
Programme Offered | Digital Media and Communications BA Honours |
Duration | 3 or 4 years |
Intake | September |
Indicative Annual Fees (2024) | International Students: £16,600 |
Disclaimer: A 4-year study duration includes industrial/professional placement.
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
For more information regarding the university, programme offered, entry requirements and fees, contact Excel Education.
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About The Author
Brenda
Brenda enjoys action, thriller, psychological, and comedy movies as well as TV shows very much. Oftentimes, she really enjoy learning new stuff.
