Top E-Commerce Degrees & Courses in Malaysia

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The E-Commerce sector has undoubtedly been growing immensely. At the same time the amount of e-commerce professionals have also been getting higher with the increasing demand for them. 

So if you are someone interested in this field, this is the perfect time for you to kickstart your career. 

Down below, we have come up with a guide for all of you looking to explore the options you have for E-Commerce courses you have in Malaysia. 

What is E-commerce?

E-commerce is the shortened form of electronic commerce. It is simply the buying and selling of things online via the internet. It involves transferring money and data to complete purchases and sales. 

Today, from the smallest convenience store to freelancers to big corporations, everyone utilizes e-commerce to operate their transactions and make it more convenient for them and their customers as well. 

Here, we have few examples of the types of e-commerce:


Retail is directly selling to customers without the need for an intermediary.

Digital products

These are products that can be downloaded, such as e-books, templates or softwares that can be used for different purposes. Softwares and various applications make up a large percentage of e-commerce. A familiar example of a digital good might be Adobe softwares. 

Drop shipping

Dropshipping is the selling of products that are manufactured and shipped to the buyers or customers using a third party. 


Services consist of skills, such as, writing, photography, influencer marketing, which can all be paid for on the internet. 


Wholesale products are bulk products sold to retailers. The retailers then proceed to sell the goods directly to the customers. 


A subscription service is the continuous purchase of a product or service on a regular basis. A familiar example of a subscription that we all love would be, Netflix and Spotify.


Sellers will use crowdfunding to generate startup money to get their product to market. The item is produced and delivered after a sufficient number of customers have bought it.

Some Successful E-commerce Sites

Benefits of E-Commerce

The reason why e-commerce is so popular in today’s world is because of the many benefits it provides us with. 

  • Convenience

E-Commerce provides customers and sellers with utmost convenience by making purchases simpler, faster and less-time consuming, while also allowing 24 hours sales, easy refunds and quick delivery. 

  • Personalization and Customer Experience

E-Commerce helps businesses make their marketplace more personalized by allowing them to create rich user profiles where customers are offered personalized products and suggested other products that they might be interested in. This whole experience improves customer satisfaction on a personal level, increasing brand loyalty and sales. 

  • Global marketplace 

E-commerce allows businesses to reach customers all over the world, while also allowing customers to purchase from businesses all over the world. E-commerce has completely helped us overcome the restrictions that come with geography. 

  • Minimizes expenses

Online startups cost way less than the traditional businesses where brick and mortar are required.

Why Study E-commerce?

This program can be specifically appealing to those of you interested in the technological side of business operations. 

Amid the pandemic, e-commerce has skyrocketed in growth. With countries being under lockdown in various parts of the world, the world is getting more used to operating most of their economy online, paving the way for more expansion in the e-commerce industry. 

E-commerce penetration rates are expected to rise from 15% in 2020 to 25% in 2025. Hence, providing more employment opportunities with the increasing need to satisfy customers shopping online. 

Shift can be swift and vast in an ever-expanding industry like e-commerce. Rather than being a challenge, the industry’s transformation has resulted in more progressive functions for employees to excel in. Even with AI and other forms of technology, it is obvious that the human touch is still needed to keep the demand rising. Not to mention the development and application of the technology. To excel, you’ll need a mix of expertise from different industries, both online and offline.

In a global pandemic as such, perhaps the e-commerce industry is the most resilient industry around, considering there are fewer employment opportunities for most sectors due to weakened global economy. The E-commerce sector is definitely the sector being relied upon more, rather than less, during the current crisis. 

Studying e-commerce will teach you the essential skills needed for this new new economy and apply e-commerce technologies to businesses. It will provide you with the competency to operate and manage e-business activities on the internet.

What Will You Study in an E-commerce Course?

E-Commerce Principles


Consumer behaviour

User Interaction Design

Creativity and Innovation

Web Development

Digital Marketing


Career Opportunities For E-commerce Graduates

Digital Marketing Specialist

Sales and Marketing Specialist

E-Business Consultant

E-Services Manager

E-Business Manager

Market Research Analyst

Online business Entrepreneur

General Entry Requirements for E-commerce Degree in Malaysia


• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.


• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.


• 5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/ Foundation

• Passed Foundation programme (minimum CGPA of 2.0) 

*The requirements may vary among universities, for inquiries on other entry requirements, contact Excel Education.

General English language Requirements for International Students






Band 4

Pearson (PTE):


*The requirements may vary among universities, for inquiries on other entry requirements, contact Excel Education.

Where to Study E-commerce in Malaysia?

Asia Pacific University (APU)

Image Credits: APU

Asia Pacific University’s Bachelor’s Degree in Business Management with Specialism in E-Business is designed to provide students with a comprehensive understanding of the nature and significance of e-business activities and international businesses as a whole. This course will also provide you with a range of skills that employers look for, such as critical thinking skills, problem solving skills, incorporation of IT into business and the ability to conduct research on e-business. 

Moreover, APU provides its undergraduate students the option to choose the APU DMU Dual Degree Scheme, under which students will receive 2 Degree certificates, 1 from APU and another from Montfort University (UK). 

Course Details 


BA (Hons) in Business Management with a Specialism in E-Business


May | September | November 


3 Years (6 semesters)

Indicative Fees (2021)

Local Students: RM87,000

International Students: RM88,200


Infrastructure University Kuala Lumpur (IUKL)

Image Credits: IUKL

In this program, you will learn the broad view of e-commerce concepts, theories, and the success factors for e-commerce professionals. Students are also taught how to revolutionize traditional businesses into e-business as a whole.  

For those of you looking for a cheaper option for your bachelor’s Degree, this might be a course you would want to look into. 

Course Details 


Bachelor of Business Administration (Honours) in E-Commerce


March/June | July/September | October/November 


3 Years (Full time)

Indicative Fees (2021)

Local Students: RM47,900

International Students: RM58,700

Raffles University (Diploma in E-Commerce)

Image Credits: Raffles University

Unlike APU and IUKL, Raffle University offers a diploma in E-Commerce. If you are looking for an e-commerce course to do right after SPM or if you do not fit into the general entry requirements for a Bachelor’s Degree, diploma might be the way to go. 

In this program you will be learning the essentials of marketing and e-commerce skills and apply them into businesses, providing you with the competency to fit into the new knowledge based economy. 

Course Details 


Diploma in E-Commerce


January | May | September


2 years 4 months (Full time)

Indicative Fees (2021)

Contact Excel Education

INTI University (Diploma in E-Commerce)

Image Credits: INTI University

This program is also quite similar to the diploma offered by Raffles University. However, what makes this course unique is the fact that students receive an additional Global E-Commerce Talent (GET) certificate from the E-Commerce giant Alibaba. 

You will also receive first hand experience in the industry through their internship placement across a range of multinational organizations in the country. 

Course Details 


Diploma in E-Commerce


January | May | September


2 years 4 months (Full time)

Indicative Fees (2021)

From RM32,498

For more information contact Excel Education

Related Articles to Read

Degrees to Study for the Digital Future

Growing Significance of Digital Marketing

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About The Author

Mariyam Naufa
I like to keep it simple. 
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