Marketing

Top 5 Malaysian Business Women & How To Become One?

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Did you know that based on 2019’s State of Women-Owned Businesses Report, women-owned businesses have grown 21% to a near total of 13 million which represents 42% of total businesses in America?  Despite the never ending discrimination based challenges faced by women in the business field, if you’re passionate about a product or service or even just want to take a dive into the world of entrepreneurship, now is the best time than ever to start your very own female-owned business.

Keys to Becoming a Business Women

A businesswoman can be defined as a woman who works in business, owns her own business or has founded or co-founded a company, usually at a high or highest position.

Here are some keys tips on what it takes to become a businesswoman :

1. Get Educated 

The foundation needed to become a successful businesswoman, besides a smart idea and a capital is a comprehensive education in areas of business. Program that you should choose is one that helps you learn how market trends work, principles of how to not only start and operate but also maintain a quality standard in ensuring a successful company. Besides being equipped with the facts of business, it is also crucial for you to educate yourself with knowledge within the business market and social world. To be successful, you would need to be able to recognize ‘trends’, opportunities and gaps in the market from different perspectives to capitalize on. 

2. Be Determined and Assertive

Being a business owner, it is extremely important for you to stay motivated and focused on personal and business goals. A good business woman should have a balance in soft and hard power traits which puts women on a higher value in a leadership role. You should have traits such as optimism, initiative and resilience to be mentally ready to go through hardships throughout your journey of entrepreneurship.

3. Networking and Finding Mentors

To be inspired in what you do daily, it is important for you to enjoy networking. Building a network of mentors and peers through social events or online will enable you to grow personally and your brand tremendously through connections, collaborations and even partnership. Networking also functions as a form of inspiration and motivation as you are surrounded by individuals of the same mindset who are achieving similar goals to your own. With an increasing number of women entrepreneurs in the market, you will find more opportunities to form connections with other female mentors who will be able to guide you through successfully facing the challenges of entrepreneurship. 

Top 5 Malaysian Business Women You Should Know

Photo Credit : Tommi Chu

1. Vivy Yusof

Previously listed as one of “Asia’s Top 30 Under 30” on Forbes, Datin Vivy Sofinas Yusof (widely known as Yivy Yusof) is one of Malaysia’s most well known female entrepreneurs, especially in the Malay community. Besides being a wife and mother to 3 children, she is the co-founder of FashionValet, a multi-million dollar fashion e-commerce company and the dUck Group, a lifestyle brand which sells scarves, cosmetics, stationeries, bags and home & living. Vivy also is a social media icon with millions of followers supported by her passion for blogging and vlogging on her own Youtube channel. Her tremendous support in the public eye has gained her multiple prestigious awards such as “Young Entrepreneur Award from Tribute to Women Malaysia”, “Anugerah Bintang Popular Berita Harian’s 2017 Top 5 Social Media Personality”, “Tatler’s 2017 Generation T List” and many more. 

Photo Credit : EZ Malaysia News

2. Datin Winnie Low

Datin Winnie Loo is one of Malaysia’s well known entrepreneurs in the hairstyling industry. Widely known as a Chief Executive Officer and Creative Director of her hairstyling success with her very own chain of both her high-end saloons “A Cut Above” and her quick cut budget salon known as “X-Cut”. Winnie has since opened over 15 outlets in various locations throughout Malaysia. To recognize her success,she has been presented with various awards for her remarkable pathway in Malaysia’s hairstyling industry such as “Most Innovative Woman Entrepreneur presented by Women In Leadership Forum Asia” and “Ernst and Young’s Woman Entrepreneur of the Year”. 

Photo Credit : Tatler Malaysia

3. Lee Jim Leng

Hong Leong Investment Bank’s CEO and group managing director, Lee Jim Leng is another female boss that you should know. Graduating with a Bachelor in Business Administration back in 1987, she chose her pathway in investment banking and has been doing it ever since. Besides being happily married with three beautiful children, Lee Jim Leng has worked in the banking industry making waves for the past 10 years. She has made remarkable contributions to HLIB which can be seen in it’s growth of market capitalisation over 10 times over 5 years.

Photo Credit : Prestige Online

4. Datin Paduka Marina Mahathir

Datin Paduka Marina binti Mahathir is a Malaysian socio-political activist and well-known author. Marina is known for using her voice in campaigning for what she strongly believes in such as women’s rights and discrimination based on sexual orientations. Besides her active involvement in many non-governmental organizations like Malaysian AIDS Foundation, she spends her time writing informational pieces in a column in “The Star” newspaper known as Musings. She also has books like “50 Days: Rantings by MM” in 1997  and “Telling It Straight” in 2012 which has sparked the interest of many Malaysian bookworms. Back in 2010, Marina was awarded UN Person of The Year for her active volunteering work in openly combating sexually transmitted diseases such as HIV/AIDS.

Photo Credit : BBC News

5. Cheryl Yeoh

Cheryl Yeoh is yet another influential female boss to keep an eye out for. Having a strong presence in the world for entrepreneurship is not only Malaysia but internationally, Petaling Jaya-born Cheryl Yeoh was mainly based in Silicon Valley, San Francisco where she co-founded her first company called CityPockets which is a personalized list-making app which was then acquired by Walmart Labs. In 2014, Cheryl was appointed as Founding CEO of Malaysian Global Innovation and Creativity Centre (MaGIC) which made her return to Malaysia for good where she launched multiple programs to aid entrepreneurs in Southeast Asia. 

What Course To Study To Become A Businesswomen

Here are some examples of majors you can choose from on your path in becoming a businesswoman : 

1. Marketing

A major in marketing focuses on the study of branding and promotions of your specific products and services in the public eye. You will learn a wide range of study areas which includes advertising, communications, consumer behaviour and public relations along with skills and knowledge such as marketing strategy and research which will aid you in building and customizing your brand exactly the way you want it. 

Career opportunities under this major includes

  • Market research analyst 
  • Marketing specialist
  • Copywriter
  • Advertising manager 
  • Promotion manager 

2.Human Resource 

A major in human resource focuses on the study of what goes on behind the scenes of a company or business. You will learn a wide range of study areas that focuses on the skills and knowledge needed for recruiting and retaining talent which includes the process of interviewing, hiring, training and motivating the employees of an organization. 

Career opportunities under this major includes

  • Business advisor
  • Human resources generalist 
  • Human resources associate
  • Human resource manager

3. Finance 

A major in finance focuses on the study of financial planning, investing, problem-solving and budgeting. You will learn areas of study such as economics, project management, accounting and how applying this information to your company and business aids in ensuring success in both short term and long term plans.

Career opportunities under this major includes

  • Financial analyst 
  • Financial manager 
  • Actuary 
  • Accountant 

4. International Business 

A major in international business focuses on the study of financial markets, global working cultures, global banking as well as international business management. You will learn areas of study which encompass basic business processes worldwide such as foreign language, international communication and operations. This major will be especially beneficial if you are seeking to take your future company globally. 

Career opportunities under this major includes

  • Business development manager 
  • Operations associate 
  • Compliance officer 
  • Logistics specialist 

Entry Requirement to Study Business Degree in Malaysia

Course

Results

A-Level

Min. CCC

STPM

Min. CC or CHPA 2.00

UEC

Min. 5Bs including Math & English

Diploma/Foundation

Min. GPA 2.00

Entry requirements may differ based on different universities being applied to. Contact us for more info. 

Top Universities to Study Business Degree in Malaysia

1. Monash University, Malaysia

Photo Credit : Monash Univesity

Program

Bachelor of Business and Commerce

Majors to choose from : 

  • Accountancy
  • Applied economics
  • Banking and financial management
  • Business analytics
  • Business law and taxation
  • Econometrics and business statistics
  • International business management
  • Management
  • Strategic marketing

Intake (2021)

February, July and October

Duration

3 years (Full time)

Indicative Annual Fees (2021)

Malaysian -RM38,213 per year

Non-Malaysian – RM43,680 per year

2. University of Nottingham, Malaysia

Photo Credit : University of Nottingham

Program

Business Economics and Finance BSc (Hons)

Intake (2021)

February and September

Duration

3 years (Full time)

Indicative Annual Fees (2021)

Malaysian – RM38,500 per year

Non-Malaysian – RM46,900 per year

Program

Finance, Accounting and Management BSc (Hons)

Intake (2021)

February and September 

Duration

3 years (Full time)

Indicative Annual Fees (2021)

Malaysian – RM 38,900 per year 

Non-Malaysian – RM 48,000 per year 

Program

International Business Management BSc (Hons)

Intake (2021)

September 

Duration

3 years (Full time)

Indicative Annual Fees (2021)

Malaysian – RM 38,500 per year 

Non-Malaysian – RM 48,000 per year 

3. Taylor's University Lakeside Campus

Photo Credit : Taylor's Lakeside University Campus

Program

Bachelor of Business (Hons)

Majors to choose from : 

  • Finance
  • Management
  • International Business
  • Marketing
  • Digital Marketing and Analytics

Intake (2021)

January, March and August 

Duration

3 years  (Full Time)

Indicative  Fees (2021)

Malaysian – RM 102,518

Non-Malaysian – RM122,235

4. Asia Pacific University (APU)

Photo Credit : APU University

Types of Program Offered

  1. BA (Hons) in Business Management 
  2. BA (Hons) in International Business Management 
  3. BA (Hons) in Human Resource Management 
  4. BA (Hons) in Marketing Management 

Intake (2021)

March, May and September

Duration

3 years  (Full Time)

Indicative Fees (2021)

Malaysian – RM 87,000

Non-Malaysian – RM88,200

5. UCSI University

Photo Credit : USCI University

Program

BSc (Hons)  Financial Economics

Intake (2021)

January, May and September

Duration

3 years  (Full Time)

Indicative  Fees (2021)

Malaysian – RM 63,370 

Non-Malaysian – RM 65,400

Program

BSc (Hons)  Branding & Advertising

Intake (2021)

January, May and September

Duration

3 years  (Full Time)

Indicative Fees (2021)

Malaysian – RM 63,310

Non-Malaysian – RM65,550

Program

BSc (Hons)  Logistics Management

Intake (2021)

January, May and September

Duration

3 years  (Full Time)

Indicative Fees (2021)

Malaysian – RM 63,330

Non-Malaysian – RM65,400

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Raveena Rakni Suresh Raj

Leo baby & a psych major

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Marketing V.S. Advertising Degrees in Australia

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At first, it might seem like advertising and marketing are two concepts that share the same objectives. If you were to ask the person beside you the difference between advertising and marketing, there is a strong possibility that they would not be able to differentiate it. That’s because there is a very fine line between advertising and marketing that’s often difficult to explain.

In basic terms, marketing is identifying customer’s needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its product or services through paid channels. But the differences do not end there.  

Advertising and marketing are closely related subjects that have much in common yet differ in many ways.

What is Marketing?

Marketing deals with identifying, creating and communicating the value of a product or services that satisfy the audiences’ needs while making a profit. 

Marketing strategies can be found everywhere, for the positioning of chocolates and mints near the cashier or when you receive a birthday voucher from a clothing store. 

However, marketing is just not about finding a solution to sell your products and services. 

“The aim of marketing is to know and understand the customers so well the product or services should be able to sell by itself” – Peter F Drucker.

To be a successful marketer, you would first need to understand your customers and be aware of their demographics like age, interest, hobbies etc. Once you have understood the customers, you can develop products to meet your customer’s wants and needs. As Peter F Drucker quotes, the services and products would sell by themselves since you have satisfied your customers’ requirements.

Core Subjects Taught in Marketing

  • Introduction to Microeconomics: An introduction subject to microeconomics theory and policy. At the end of the subject, you’ll explain the concepts of market demand, supply and equilibrium; and apply the market model to explain the determination of prices, quantities and wellbeing.

  • Introduction to Macroeconomics: An introduction to macroeconomic theory and policy. Topics will include economic aggregates such as production and employment, the general level of prices and inflation, the exchange rate, and interest rates.

  • Consumer Behaviour: Topics include the introduction and application of buyer behaviour concepts to marketing decision making, consumer behaviour models and the identification of psychological variables which influence customer decision making.

  • Global Marketing: Provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments.

What is Advertising?

The average attention span of a human is 8 seconds, so how do businesses stand out from their competitors and, at the same time, grab the attention of their customers? The answer to that? Advertising.

Advertising is a channel of communication used to influence customers’ buying behaviour with a persuasive selling message about a product or services. In a business, advertising aims to attract new customers by defining the target market and reaching out to them with an effective advertisement campaign.

Core Subjects Taught in Advertising

  • Advertising Foundation: Introduces the creative advertising industry’s theory and practice and its place within a broader communication and historical context.
  • Copywriting: Explore how the spoken and written word is used in advertising across the globe to communicate and persuade effectively.
  • Advertising Campaign Strategy: Examine international and local advertising campaigns and specific campaigns that have built a strong brand relationship with consumers and achieved specific communication objectives; strategic planners’ role and function will be explored, including how they transform research data into strategic insights and then use these insights as to the foundation for effective advertising campaigns.
  • Creative Advertising: Investigate creativity theory and the processes used by advertising creatives and generate innovative solutions (both written and visual) to communication problems.

Career Options for Marketing & Advertising Graduates

Marketing Graduates

Advertising Graduates

  • Marketing Executive
  • Brand Executive
  • Marketing Consultant
  • Business Development Executive
  • Art Director
  • Copywriter
  • Media Planner
  • Product Planner

Academic Entry Requirement for Marketing & Advertising Degree in Australia

Programme/ Qualifications

Marketing

Advertising

ATAR

A minimum score of 80.00

A minimum of 76.00

A-Level

A minimum score of 7 or CCD

A minimum score of 7 or CDD

International Baccalaureate (IB)

A minimum score of 30

A minimum score of 28

STPM

Minimum 2 passes

Minimum 2 passes

Entry Requirements vary according to universities, for more information, please contact Excel Education

English Requirement for a Marketing & Advertising Degree in Australia

IELTS 

A minimum overall of  6.5 and 6.0 in all sub-bands 

TOEFL 

An overall of 79; Reading 13, Listening 12 Speaking 18; Writing 21.

PTE

A minimum overall score of 58 with 50 in all sub-bands 

English Requirement varies according to universities, for more information, please contact Excel Education.

Top Universities to Study Marketing & Advertising Universities in Australia

1. The University of New South Wales (UNSW)

Photo credit : University of New South Wales

Program 

  • Bachelor of Commerce (Marketing)
  • Bachelor of Media (Advertising & PR)

Intake 

February, June, & September 

Duration 

3 Years

Indicative Annual Fees 2021

Contact Excel Education

2. The University of Queensland (UQ)

Photo Credit : University of Queensland

Program 

Bachelor of Business Management (Marketing)

Bachelor of Communication (Digital Media)

Intake 

February & July 

Duration 

3 Years

Indicative Annual Fees 2021

Contact Excel Education

3. Queensland University of Technology (QUT)

Photo Credit : Queensland University of Technology

Program 

Bachelor of Business (Marketing)
Bachelor of Business (Advertising)

Intake 

February, July & November  

Duration 

3 Years

Indicative Annual Fees 2021

Contact Excel Education

4. The University of Technology Sydney (UTS)

Photo Credit : University of Technology Sydney

Program 

Bachelor of Business (Marketing)
Bachelor of Business (Advertising & Marketing Communications)

Intake 

February & July 

Duration 

3 Years

Indicative Annual Fees 2021

Contact Excel Education

5. Royal Melbourne Institute of Technology (RMIT)

Photo Credit : Royal Melbourne Institute of Technology

Program 

Bachelor of Business (Marketing)
Bachelor of Communication (Advertising)

Intake 

February & July 

Duration 

3 Years

Indicative Annual Fees 2021

Contact Excel Education

6. Deakin University

Photo Credit : Deakin University

Program 

Bachelor of Commerce (Marketing)

Bachelor of Communication (Advertising)

Intake 

March, July & November 

Duration 

3 Years

Indicative Annual Fees 2021

Contact Excel Education

7. Western Sydney University (WSU)

Photo Credit : Western Sydney University

Program 

Bachelor of Business (Marketing)

Bachelor of Communication (Advertising)

Intake 

March, July & November 

Duration 

3 Years

Indicative Annual Fees 2021

Contact Excel Education

8. Curtin University

Photo Credit : Curtin University

Program 

Bachelor of Commerce (Marketing)
Bachelor of Communication (Advertising)

Intake 

March & July

Duration 

3 Years

Indicative Annual Fees 2021

Contact Excel Education

What are the differences between Marketing & Advertising?

Marketing 

Advertising

The activity of understanding the market conditions to identify and create products according to the customer’s needs.

A part of the communication process is done to seek the public’s attention to a specific product. 

Focuses on price, product, place, people and promotion.

Only focuses on promotion. 

Importances on sales.

Importance of creating awareness.

Involves customer behaviour and market research.

Involves creative processes like designing and production.

Includes two-way communication between the brand and the consumer.

Focuses on one-way communication from the brand to the consumers.

Works for the long term.

Works for the short term.

Marketing is a step by step process that starts with a unique selling point – a sentence of what the business is about. 

Advertising includes the placement of ads in mediums such as newspaper, online, magazines and billboards. 

Take a personal approach to construct messages for consumers. 

It targets all the consumers in the same way.

Designed primarily to attract and retain customers.

Designed only to attract customers. 

Attracts customers organically.

Targets customers with a broader sweep.

Despite their differences, there are several similarities between marketing and advertising. 

First of all, it’s essential to understand that advertising is a component of marketing. Marketing refers to preparing a product for a marketplace, while advertising makes your product and services known to a marketplace. 

Advertising is a specific step in marketing. Advertising uses the data and research collected by marketing strategies to analyse and pick the best way to communicate the brand over various advertising channels. 

However, both marketing and advertising work hand in hand to achieve the same target; to release and sell a product or service. Marketing is more controlled and wider-reaching, while advertising is specific to brand communication. Marketing involves consumers behaviour and marketing research, while advertising involves designs and multimedia products.

Marketing and advertising work in conjunction to create a brand’s identity and to sell products. 

 

Contact us to find out more!

Student enquiries:

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Rebecca Visvanathan
Caffeine addict that’s constantly on the run!
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Marketing VS Public Relations (PR): Which Degree is Right for You?

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Traditionally, a distinctive divide existed between the marketing and public relations (PR) professions. Marketing was always thought to be about promoting a product, and PR about maintaining reputation. But neither profession could escape each other- both were intertwined and crossed paths one way or the other. 

Over the years, the prominence of digital media technologies, and the use of social media to enforce digital communication strategies has been rising exponentially. As more companies move their communication to social media, the lines between marketing and PR are not as clear cut as it once used to be. 

Social media sits comfortably with both departments, leaving marketing and PR professionals no choice but to incorporate skills from both spheres and carry out shared activities. Both are inevitable, and equally important aspects to the business in their own right- both professions facilitate the overall goals and objectives of a business. They cannot and should not replace each other completely.

But what is it like to pursue a career in either of these fields? Because the lines between marketing and PR have become so blur, it is crucial to understand both the similarities and differences between the professions, determine where you and your interests fit in, and make an informed decision before committing to a course.

What is Marketing?

Marketing is a broad, umbrella term which carries a number of different sub categories. Subsequently, marketing majors spend a lot of time studying all its facets before deciding to specialise and hone on a particular area of study. 

The marketing process often starts with market research, where the marketers first identify and categorise target customer groups, and study their needs and wants. Armed with this knowledge, they create products and services to meet the specific requirements of the existing and potential customers. Next, they utilise the media and advertising as tools to promote their products and services, aiming to meet sales goals and make profits.

What Will Your Roles and Responsibilities Be Working as a Marketing Professional?

  • Create and oversee fool proof marketing plans and campaigns to achieve marketing objectives
  • Work with the creative department to create ads
  • Generate sales for a product/service
  • Carry out market research to stay up-to-date on the latest trends
  • Drive the direction of the marketing campaigns by thoroughly researching the industry, clients, competitors and other external factors

What are the Skills You Need to Have to Excel at a Career in Marketing?

  • Data analysis skills and knowledge of data analysis software
  • Content marketing
  • Utilising social networks, email lists and other data sources to generate leads
  • Creative ability to leverage digital technology to convey messages (graphic design, writing ability, video production, etc)
  • Social media knowledge

Career Opportunities with a Marketing Degree

  • Marketing Executive
  • Social Media Manager
  • Digital Marketing Manager
  • Digital Communications Officer
  • Digital Analyst

General Entry Requirements to Study Marketing in the UK

Prerequisite: SPM/ IGCSE/ O Level (or Equivalent)

Grade C in English and Mathematics

GCE/ A Level (or Equivalent)

Grade C or above in 3 subjects

International Baccalaureate (IB)

32 points

IELTS

6.5 overall score, with no components lower than 5.5

*The requirements may vary among universities, for inquiries on other entry requirements, contact Excel Education

Recommended Universities to Study Marketing in the UK

1. University of Greenwich

Programme:

Bachelor of Arts in Marketing Management (Hons)

Duration:

3 years  (full-time)

Intakes:

September 2021

Indicative Annual Fee (2021)

£14,500

2. UWE Bristol

Programme:

Bachelor of Arts in Marketing (Hons)

Duration:

3 years  (full-time)

Intakes:

September 2021

Indicative Annual Fee (2021)

£13,500

3. University of Hertfordshire

Programme:

Bachelor of Arts in Marketing (Hons)

Duration:

3 years  (full-time)

Intakes:

September 2021

Indicative Annual Fee (2021)

£13,500

4. De Montfort University

Programme:

Bachelor of Arts in Marketing (Hons)

Duration:

3 years  (full-time)

Intakes:

September 2021

Indicative Annual Fee (2021)

£14,250

5. Gloucestershire University

5. glou

Programme:

Bachelor of Arts in Marketing (Hons)

Duration:

3 years  (full-time)

Intakes:

September 2021

Indicative Annual Fee (2021)

£21,750

What is Public Relations (PR)?

Public relations professionals are mainly concerned with two things: cultivating a favourable brand image for the organisation or their client, and initiating and sustaining a fruitful relationship with the organisation/ client’s publics*. 

(*) Publics are defined in Public Relations as people who are interested in the activities of the organisation.

What Will Your Roles and Responsibilities Be Working as a PR Professional?

  • Liaising with personnel from all departments to plan activities and events
  • Manage relationships with all publics (internal and external)
  • Build networks of information with crucial people, such as the media and information outlets
  • Craft messages (this includes writing and editing press releases, newsletters, reports, articles, delivering speeches to clients, press conferences and more)
  • Creative production 
  • Gathering information, carrying out research to provide direction to the company’s brand management efforts

What are the Skills You Need to Have to Excel at a Career in PR?

  • Communication skills
  • Creative ability to leverage digital technology to convey messages (graphic design, writing ability, video production, etc)
  • Diplomacy
  • Ability to think on your feet and act quick (think like a journalist)
  • Undeniable focus and discipline 
  • Active listening skills
  • Good Judgement

Career Opportunities with a PR Degree

  • Public Relations Executive
  • Media Relations Officer
  • Corporate Communications Executive
  • Marketing Communications Executive
  • Social Media Executive
  • Publicist

General Entry Requirements to Study PR in the UK

Prerequisite: SPM/ IGCSE/ O Level (or Equivalent)

Grade C in English and Mathematics

GCE/ A Level (or Equivalent)

Grade C or above in 3 subjects

International Baccalaureate (IB)

32 points

IELTS

6.5 overall score, with no components lower than 5.5

*The requirements may vary among universities, for inquiries on other entry requirements, contact Excel Education

Recommended Universities to Study PR in the UK

1. Cardiff University

Programme

Bachelor of Arts in Media and Communications

Duration

3 years (full-time)

Intakes 

September 2021

Indicative Annual Fees (2021)

£17,450

2. University of Leeds

Programme:

Bachelor of Arts in Communications and Media

Duration:

3 years  (full-time)

Intakes:

September 2021

Indicative Annual Fee (2021)

£20,250

3. University of Sussex

Programme:

Bachelor of Arts in Media and Communications (Hons)

Duration:

3 years  (full-time)

Intakes:

September 2021

Indicative Annual Fee (2021)

£22,500

4. Swansea University

Programme:

Bachelor of Arts in Public Relations & Media (Hons)

Duration:

3 years  (full-time)

Intakes:

September 2021

Indicative Annual Fee (2021)

£15,400

5. Bournemouth University

Programme:

Bachelor of Arts in Marketing Communications with Public Relations

Duration:

3 years  (full-time)

Intakes:

September 2021

Indicative Annual Fee (2021)

£14,100

How Exactly Do Marketing and PR Overlap?

The inescapable reality is, you can’t do marketing without incorporating some aspects of PR, and you can’t do PR without incorporating some aspects of Marketing in it. Not only are both professions destined to be intertwined, they are also designed to compliment each other. 

A well established PR strategy is required to make the marketing efforts more credible. Selling a product if people are unable to connect with a brand can be extremely difficult. Efforts from both sides are required to facilitate a strong voice for a brand.  At the end of the day, both professions work towards the same end goal- the positive promotion of the company or the brand. 

Both marketing and PR professionals are required to flourish multiple skills. The key skill is to be a remarkable communicator, both written and verbally. In this digital age, it is also an incredibly important added advantage to be tech-savvy and know how to create content for various platforms- this includes graphic design abilities, video editing, writing and other visual communication elements. 

In addition, professionals in both industries must have noteworthy interpersonal skills, top of the mind industry knowledge, and should always stay on top of the latest trends.

What are the Significant Differences Between Marketing & PR Professions?

Despite the similarities, marketing and public relations are still very different at its core.

Marketing                      

PR

Supports sales

Supports the larger brand

Linked with numbers, finances, statistics

Linked with journalism, creative writing, communication

Entirely dependent on finances to run campaigns and advertisements

Usually free, as money is not required to get the media to publish something

Marketers are more proactive- they are allowed time to carry out research, analyze data, and come up with optimal campaigns

PR professionals are more reactive- they are required to mitigate crisis and deal with unfavorable publicity on the fly, in strategic ways by seizing on the right timing

Concerned with short-term sales goals

Concerned with long-term relationships with consumers and other publics

Handles advertising

Handles the press

Measured in sales, returns on investment, profits or losses- marketing is extremely quantitative

Measured in press clippings, shoutouts, awards or buzz created

The digital age has positively contributed to the increased number of people opting for careers in either marketing or PR. A combination of both majors (and each of them separately) provides so many lucrative opportunities.  

We hope this article gives you some insight into what it is like to study and pursue a career in both Marketing and Public Relations, and make a decision that suits both your personal and professional interests.

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About the Author

Rifqa Abdulla

angsty pisces

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8 Business Majors: Which one is the best for you?

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business branches article

When it comes to business, there is much more than just product, money, and customer. The word business itself comes with a long list of majors that serve different purposes and have different goals each.

Today we will look into 8 business majors that have always been at the top of the list for students’ choice — and see for yourself which one is the best for you.

 

Accounting

About Accounting: You will learn how to track, analyze and manage financial statements, prepare financial documents and manage business operations.

Career Prospects:

  • Accountant
  • Financial Analyst

Choose Accounting if you are

Recommended Universities to study Accounting in Malaysia

University

Taylor’s University

UOW Malaysia KDU

Program Name

Bachelor of Arts (Hons) Accounting & Finance

Bachelor of Accounting (Hons)

Program Duration 

3 years

3 years

Intakes

March, August

January, June, September

Indicative Annual Fee

Local students: RM99,900

International students: RM122,200

Local students: RM76,230

International students: RM89,930

Finance

About Finance: You will learn the basics of finance including accounting, economics, project management, business principles and how to use this information to help companies and individuals plan for the future. It will teach you about investments and how to make long-term plans.

Career Prospects: 

  • Private Equity Associate
  • Investment Analyst

Choose Finance if you are

Recommended Universities to study Finance in Malaysia

 

University

Asia Pacific University (APU)

University of Nottingham Malaysia

Program Name

Bachelor in Banking and Finance (Hons)

Finance, Accounting and Management BSc (Hons)

Program Duration 

3 years

3 years

Intakes

February, September, November

February, September

Indicative Annual Fee 

Local students: RM26,000

International students: RM29,000

Local students: RM37,000

International students: RM45,500

Economics

About Economics: You will learn about economic principles and theory, including the use of math and data analysis. It will teach you to analyze and forecast economic trends in order to improve business operations and performance.

Career Prospects:

  • Budget Analyst
  • Contract Specialist

Choose Economics if you are

Recommended Universities to study Economics in Malaysia

 

University

University of Nottingham Malaysia

UCSI University

Program Name

Economic BSc (Hons)

Bachelor of Financial Economics (Hons)

Program Duration 

3 years

3 years

Intakes

September

January, May, September

Indicative Annual Fee

Local students: RM36,000

International students: RM45,500

Local students: RM22,000

International students: RM23,000

Business Management/Administration

About Business Management/Administration: You will learn the fundamentals of business, how businesses operate, how to analyze a businesses’ strengths and weaknesses, how to create organizational strategies and how companies plan and implement industry changes.

Career Prospects:

  • General Manager
  • Deputy Director

Choose Business Management/Administration if you are

Recommended Universities to study Business Management/Administration in Malaysia

 

University

Asia Pacific University (APU)

Heriot-Watt University Malaysia

Program Name

BA (Hons) in Business Management

BBA (Hons) Bachelor of Business Administration

Program Duration 

3 years

3 years

Intakes

February, September, November

January, April

Indicative Annual Fee 

Local students: RM29,000

International students: RM30,000

Local students: RM35,500

International students: RM41,200

Human Resources Management

About Human Resources Management: You will learn how to recruit and retain skilled talent, interviewing skills, state and federal workplace regulations and how to train and motivate employees.

Career Prospects:

  • Human Resources Manager
  • Student Advisor

Choose Human Resources Management if you are

Recommended Universities to study Human Resources Management in Malaysia

 

University

Asia Pacific University (APU)

SEGI University & College

Program Name

BA (Hons) Human Resource Management

BA (Hons) Human Resource Management

Program Duration 

3 years

3 years

Intakes

February, September, November

January, February, April, June, August, September

Indicative Annual Fee 

Local students: RM29,000

International students: RM30,000

Local students: RM21,600

Public Relations

About Public Relations: You will learn about the principles of strategic communication, community event planning and how to manage relationships with news media.

Career Prospects:

  • Social Media Supervisor
  • Event Coordinator

Choose Public Relations if you are

Recommended Universities to study Public Relations in Malaysia

 

University

SEGI University & College

UOW Malaysia KDU

Program Name

Bachelor of Arts (Hons) English & Public Relations

Bachelor of Arts (Honours) in Public Relations

Program Duration 

3 years

3 years

Intakes

January, June, September

January, June, September

Indicative Annual Fee 

Local students: RM20,700

Local students: RM57,790

International students: RM68,080

Marketing

About Marketing: You will learn the fundamentals of areas such as market research, communication and marketing strategies. It will teach you how to accomplish tasks such as product promotion or consumer research in order to achieve business goals like increasing sales, building brand awareness and improving customer retention.

Career Prospects:

  • Marketing Specialist
  • Copywriter

Choose Marketing if you are

Recommended Universities to study Marketing in Malaysia

 

University

SEGI University & College

UCSI University

Program Name

BA (Hons) Marketing Management

BA (Hons) Marketing

Program Duration 

3 years

3 years

Intakes

January, April, July, September

January, May, September

Indicative Annual Fee 

Local students: RM21,600

Local students: RM24,000

International students: RM25,000

Advertising

About Advertising: You will learn how to make a message stand out from the crowd by learning about what makes an audience tick and how to best reach them through media. 

Career Prospects:

  • Media Planner
  • Media Director

Choose Advertising if you are

Recommended Universities to study Marketing in Malaysia

 

University

UOW Malaysia KDU

UCSI University

Program Name

Bachelor of Arts (Hons) in New Media and Advertising

BA (Hons) Branding and Advertising

Program Duration 

3 years

3 years

Intakes

January, June, September

January, May, September

Indicative Annual Fee 

Local students: RM57,790

International students: RM68,080

Local students: RM22,000

International students: RM23,000

Still have no idea which one to choose? Get your FREE consultation with us now!

Contact us to find out more!

Student enquiries:

Call/Whatsapp: +60182414802

Email: info.my@exceleducation.com.au

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Study Business in Australia 2020

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Studying business in Australia is perhaps the best choice you can make. As business management and administration is one of the most popular courses to study among Australia’s international students, but who says you have to be like everyone else? There are so many more disciples within the broad field of business, you can have the option to undertake marketing and advertising, finance and accounting, economics, information systems, and more. 

Overview

Marketing

All students are typically required to take common core business classes in Marketing Principles, Communication, Economics, Finance and Management. Furthermore, universities would usually require their students to take general education courses in English or Math electives, such as Psychology – to better understand consumer behaviour, and Intro to Computers – for administrative and content creation.

In that respect, most universities’ has typical classes like: 

  • Advertising and Promotion
  • Merchandising
  • Statistical Analysis
  • Global Marketing Techniques
  • Marketing Research
  • Marketing Strategy and Management
  • Product Management
  • Retail and Sales Management
  • Public Speaking
  • E-commerce Marketing Principles
  • Graphic Design
  • Sales

Finance

A finance major will learn the fundamentals of financial planning, investment decisions and analyzing/limiting expenses. Different from accounting – which we will explain further below – you will analyse how your company performed in the past and predict how it will perform in the future, and drive business strategies. 

Typical classes include:

  • Advanced derivatives
  • Asset markets
  • Behavioural finance
  • Corporate finance
  • Economics/econometrics
  • Financial management
  • Financial planning
  • Financial accounting
  • Financial reporting
  • Risk management
  • Venture capital

Accounting

Apart from Financing, Accounting often strongly emphasize on past records and present reports, then using the information to assess a business’ financial position, which is integral to making future business ventures. Accounting students’ typically have to deal with documents such as basic book-keeping, to managing balance sheets and income

Here are a few typical classes you may take for an accounting course:

  • Auditing
  • Budget analysis
  • Business strategy
  • Financial accounting
  • Financial reporting
  • Forensic accounting
  • Information systems
  • Management accounting
  • Quantitative analysis
  • Tax accounting

Economics

Economics degrees are divided into both BA and BSc forms. BA in Economics may focus on qualitative modules, such as social sciences in psychology or sociology, of course, there will be some math involved. BSc most likely focuses more on mathematics, statistical theory and techniques to apply mathematics in economic theory for analysis. Either way, an Economic degree will demand their students to combine empirical evidence with economic theory, analyse problems with concrete statistics, and  understanding current affairs along with their causes and effects.

  • Financial Economics
  • Economics and Law
  • Development Economics
  • Applied Economics
  • Economic Integration
  • Quantitative Economics
  • International Trade
  • Microeconomics
  • Macroeconomics

Administration & Management

Business administration & management is a special breed within the business arena, as its syllabus typically encompasses every business specialisation: marketing, finance, economics, etc. As this degree aims to breed a new generation of leaders in the business sector (though it is applicable in many industries as well).

As mentioned briefly above, here are some of the classes you will encounter:

  • Computer Literacy and Business Applications
  • Business Communication
  • Principles of Management
  • Principles of Marketing
  • Spreadsheet Essentials
  • Entrepreneurship
  • Business Math Applications
  • Principles of Human Resources
  • Business Law and Ethics

Of course these are merely some very generalised branches of business, there are more specific sub-branches within the mentioned business specialisations, or other specialisations that we did not include. To know more, please reach out to us!

Recommended Universities to Study Business:​

And finally, we will recommend some universities to study business, while listing all of the business majors available. This list is based on the QS World Ranking for each university’s Bachelor’s program in Business/Commerce. They are guaranteed to be credible, as they rank their subjects based on:

  • High enrolment rate in the program
  • High courses satisfaction rates among students and recent graduates
  • High employment rate

Without further ado, here all all the undergraduate business degrees.

1. The University of Melbourne

The University of Melbourne is one of the top universities in Australia, their business and commerce programmes upholds the #20 rank in the QS World Rankings. Undergraduate:
Programme Name Majors Indicative fee (2020)
Bachelor of Arts Economics AUD $35,552 – $40,536
Bachelor of Commerce Accounting AUD $41,840 – $44,756
Actuarial Studies
Business
Economics
Finance
Management
Marketing

2. The University of Western Sydney

Securing a 26th spot in the 2019 QS World Rankings, The University of Western Sydney provides a variety of undergraduate and postgraduate degrees with all sorts of majors. Undergraduate:
Programme Name Majors Indicative fee (2020)
Bachelor of Accounting Financial Planning AUD $26,760
Taxation
Financial and Planning
Bachelor of Business Applied Finance AUD $41,840 – $44,756
Economics
Property
Hospitality Management
International Business
Marketing
Sport Management
Human Resource Management
Management

3. Monash University

Study Engineering in Australia
Another top university in Australia is Monash University. Based in Melbourne, their business programmes are ranked at #36. Undergraduate:
Programme Name Majors Indicative fee (2020)
Bachelor of Accounting N/A AUD $45,000
Bachelor of Actuarial Science
Bachelor of Banking and Finance
Bachelor of Business  Accounting
Banking and Finance
Business Law
Business Management
Business Statistics
Economics and Business Strategy
Human Resource Management
International Business
Marketing
Taxation
Bachelor of Business Management Accountancy
Business Administration Studies
Economics and Business Decision
Finance and Economics
Management Practice
Marketing and Communications
Bachelor of Commerce Accounting
Actuarial Science
Behavioural Commerce
Business Analytics
Business Law
Econometrics
Economics
Finance
Management Studies
Marketing Science
Sustainability
Bachelor of Economics N/A
Bachelor of Finance
Bachelor of International Business
Bachelor of Marketing

4. Kaplan Business School

Kaplan Business School dedicates all their resources into their business degrees, making a mark as an excellent business-focused university in Australia. Undergraduate:
Programme Name Indicative fee (2020)
Bachelor of Business AUD $51,600
Bachelor of Business (Accounting) AUD $51,600
Bachelor of Business (Hospitality Management) AUD $51,600
Bachelor of Business (Marketing) AUD $51,600
Bachelor of Business (Management) AUD $51,600
Bachelor of Business (Finance) AUD $51,600

5. The University of Queensland

The University of Queensland provides a whole range of degrees that targets specific specialisations within the business world. It is also ranked as the top 100 in the QS World Ranking. Undergraduate:
Programme Name Majors Indicative fee (2020)
Bachelor of Advanced Business (Honours) Accounting AUD $43,888
Business Analytics
Business Information Systems
Entrepreneurship and Innovation
Finance
Human Resource
International Business
Marketing
Bachelor of Agribusiness N/A AUD $43,504
Bachelor of Arts Economics AUD $34,208
Bachelor of Business Management Advertising AUD $42,272
Business Economics
Business Information Systems
Human Resource
International Business
Marketing
Bachelor of Commerce Accounting AUD $43,644
Business Information Systems
Finance
Bachelor of Economics Business and Industry AUD $42,272
Economics and Public Policy
International Trade and Finance
Natural Resource and Environment
Quantitative Methods
Bachelor of Information Technology Computer Systems and Networks AUD $45,120
Enterprise Information Systems (Dual Major)
Software Design
Software Information Systems
User Experience Design
Bachelor of International Hotel and Tourism Management Event Management AUD $42,272
Hospitality Management
Tourism Management
Bachelor of Politics, Philosophy and Economics Economics AUD $42,272
Philosophy
Politics

Hopefully this helps put things into perspective! But if you have anymore question, please don’t hesitate to contact us.

Contact us to find out more
International Student enquiries:
Phone: +60182414802
Email: info.my@exceleducation.com.au

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About Post Author

Jude Chong
A content writer & a student of University of Nottingham studying Bachelor of Communications. I like indie bands and meeting new people 🙂

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Top 5 Universities to Study Marketing (Hons) Degree in Malaysia 2019

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What is Marketing?

Marketing is the study and management of exchange relationships. Marketing is a business process which companies took action to create, communicate, deliver and exchange its product or service to customers, clients, partners, and society at large. Learning and understanding marketing is beneficial as the concept of marketing is versatile and viable in multiple industries, as long as it is involved in business.

Through Marketing, you are able to have a clearer insight into the marketing process and structure, learn the development of a feasible marketing plan, understand the analytical tools for marketing, and able to make strategic marketing decisions based on the statistics, trends, demand & supply, and business environments.

The Degree in Marketing programme usually takes 3 years to complete, required to complete a final year project and undertake a semester-long internship.

Are you a born marketer?

Able to communicate well with people

In marketing, interaction with people is unavoidable, majority of the marketing activities requires you to directly or indirectly communicate with stakeholders in order to develop trust towards the brand and understanding their satisfaction and behavior.

Strong sense of market awareness

If you are often interested in brands and trendy items, this will put you on a great spot in learning marketing. The ability to understand and predict any upcoming events and trends are crucial and advantageous as it enables you to develop a viable plan and seize the opportunity.

What to expect when you finished?

Opportunities to explore various kinds of industry

The role of a marketer is to assist in developing brand recognition, promote the core value of products or services through advertising, personal selling, and etc. Obtaining a Marketing (Hons) Degree allows you to have the versatility and flexibility in handling and adapting to multiple fields to seek for opportunities.

Persuasive communication and presentation skills

Marketing is arguably involved in pursuing people to make purchases on the goods or services which require good skill in delivering persuasive messages. Other than that, countless presentations also included in Marketing (Hons) Degree to train your communication skills and bravery.

General Qualifications

In order to enter into Marketing (Hons) Degree, you will generally need:
Programmes Requirements
Bachelor’s degree in Marketing (3 Years)
  • Diploma in Marketing: Minimum CGPA of 2.0; or
  • Foundation in Business or Arts: Minimum CGPA of 2.00; or
  • A-Level/STPM: Minimum 2Cs; or
  • Australian Matriculation: Minimum of ATAR 50.0; or
  • Canadian Pre-University: Average of 50% in 6 subjects
Note: The information displayed above may vary between universities, colleges, and institutions.

Marketing Subject

Marketing (Hons) Degree offers a wide range of subjects that tackled on the very aspects of marketing as well as law and finance. These are the few major subjects that included in Marketing (Hons) Degree:

  • Business Law
  • Principles of Marketing
  • Marketing Research
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Digital Marketing
  • Strategic Marketing
  • Marketing Management and Metrics

Careers Option for Marketing

  • Advertising and Promotions Specialist
  • Customer Relationship Associate
  • Business Development Executive
  • Brand Executive
  • Marketing Consultant
  • Marketing Executive
  • Public Relations Executive

1. Segi College Subang Jaya

Segi Subang Jaya was established in January 2006, located near the Summit Shopping Complex. It holds a maximum capacity of 6,500 students, housed with decent equipment and facilities. Able to access play area with ping pong and pool on the 1st floor, auditorium on 2nd floor. Public transportation (MRT) located at the back of Segi Subang, providing convenient travel for students.

General Intake: February and September
Indicative fee of 3-years Marketing Degree (2019): RM48,050

2. Taylor's Lakeside Campus

Taylor’s Lakeside Campus achieved ‘Tier 6: Outstanding’ rating in the Discipline-Based Rating System and it is under Taylor’s Education Group as a member. The University offers a wide range of programmes for pre-university to postgraduate which covered astonishing amount of courses including Architecture, Bioscience, Pharmacy, Law, Culinary, Business, Sciences, Education, Communication, and etc.

General Intake: March and August
Indicative fee of 3-years Marketing Degree (2019): RM99,900

3. Sunway University

Sunway University was owned by the Jeffrey Cheah Foundation and also as one of the members of the Sunway Education. It was established at Subang in 1987, offering programmes at both undergraduate and postgraduate level which can be categorised into 6 schools: Business, Science & Technology, Arts, Mathematical Sciences, Hospitality, Interdisciplinary Studies). The University also ranked 5 star in the QS Stars Rating System 2018.

General Intake: January, March & August
Indicative fee of 3-years Marketing Degree (2019): RM85,700

4. Monash University

Monash University was recognized as the first foreign university in Malaysia, originated from Australia. Able to achieve as 59th rank in the QS World Ranking 2018/2019. It is located at Bandar Sunway, Subang Jaya. The campus is able to home estimated 7,000 students, offering a variety of courses from undergraduate to postgraduate which covering the Business, MBBS, Pharmacy and Engineering subjects.

General Intake: February
Indicative fee of 3-years Marketing Degree (2019): RM111,300

5. UCSI University

UCSI University is one of the private universities that emerging rapidly in Malaysia. Initially, the University was founded by Dato’ Peter Ng, with numerous campus in Kuala Lumpur, Terengganu, and Sarawak. Ranked as 481th place in 2019 QS World University Ranking.

General Intake: January, May and September
Indicative fee of 4-years Marketing Degree (2019): RM52,200

Contact us to find out more
International Student enquiries:
Phone: +6018-241-4802
Email: info.my@exceleducation.com.au

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About post Author

Nicky Yap
I am a freelance commercial content writer and student of SEGI College studying Bachelor of Business with a major in Marketing. I love to travel and enjoy ‘Me’ time with a cup of coffee in a quiet cafe.

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